Ortlieb vs Sea to Summit:Which is more popular?
In September 2026, Ortlieb had more branded searches than Sea to Summit among dry bag brands worldwide. Ortlieb had about 90,500 branded searches, while Sea to Summit had 74,000. Ortlieb made up 37.6% of all dry bag brand searches we track, and Sea to Summit accounted for 30.7%. When we asked ChatGPT and Google AI Overviews about dry bag brands, Sea to Summit appeared in all five answers and Ortlieb in none.
Who do people search for more?
Ortlieb, about 22% more searches than Sea to Summit
Who does AI mention more?
Sea to Summit, mentioned in every answer we collected
Who does AI recommend more?
Sea to Summit, the only one of the two named
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Top dry bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sea to Summit appeared in all five answers. Ortlieb did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NRS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SealLine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Earth Pak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ortlieb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Exped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Osprey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dry bag brands
5 answers
Asked ChatGPT
“Which dry bag brand should I buy?”
Asked ChatGPT
“What are the best dry bag brands?”
Asked ChatGPT
“What's the best dry bag brand for a waterproof trip bag?”
Searched Google, AI Overview
“best dry bag”
Searched Google, AI Overview
“waterproof bag for kayaking”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ortlieb or Sea to Summit more popular in search?
This chart shows how often people search Google for Ortlieb and Sea to Summit by name. Each line represents a brand's share of searches for all seven dry bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ortlieb, Sea to Summit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ortlieb | Sea to Summit | Exped | Osprey | Earth Pak | NRS | SealLine |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.5% | 19.8% | 13.2% | 0.78% | 0.3% | 0.35% |
| Nov 2025 | 33% | 33% | 18.1% | 14.8% | 0.58% | 0.25% | 0.26% |
| Dec 2025 | 31.8% | 31.8% | 17.4% | 17.4% | 0.84% | 0.36% | 0.31% |
| Jan 2026 | 28.7% | 35.1% | 19.2% | 15.7% | 0.62% | 0.27% | 0.28% |
| Feb 2026 | 36.2% | 29.6% | 19.8% | 13.3% | 0.49% | 0.26% | 0.29% |
| Mar 2026 | 37.1% | 30.3% | 20.3% | 11.1% | 0.53% | 0.36% | 0.3% |
| Apr 2026 | 38.5% | 31.4% | 17.2% | 11.5% | 0.68% | 0.38% | 0.31% |
| May 2026 | 38.4% | 31.6% | 17.3% | 11.6% | 0.56% | 0.37% | 0.25% |
| Jun 2026 | 33.9% | 33.9% | 18.5% | 12.4% | 0.6% | 0.39% | 0.27% |
| Jul 2026 | 29.9% | 36.3% | 16.3% | 16.3% | 0.53% | 0.35% | 0.24% |
| Aug 2026 | 35.1% | 35.1% | 15.8% | 12.9% | 0.51% | 0.36% | 0.23% |
| Sep 2026 | 37.6% | 30.7% | 16.8% | 13.8% | 0.54% | 0.3% | 0.25% |
How has the Ortlieb and Sea to Summit comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Sea to Summit took it in January 2026, Ortlieb took it in February 2026, Sea to Summit took it in July 2026, Ortlieb took it in September 2026.
- Across the 12 months ending September 2026, Ortlieb’s share of searches among dry bag brands worldwide moved from 36.1% to 37.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among dry bag brands worldwide moved from 29.5% to 30.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for dry bag brands worldwide in September 2026?
2 changes
In September 2026, Ortlieb gained share of searches among dry bag brands worldwide, from 35.1% to 37.6%.
In September 2026, Sea to Summit lost share of searches among dry bag brands worldwide, from 35.1% to 30.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ortlieb’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ortlieb
1 branded search term
- ortlieb
Sea to Summit
1 branded search term
- sea to summit
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