Brandwave

Ortlieb vs Osprey:Which is more popular?

In September 2026, Ortlieb had more branded searches than Osprey among dry bag brands worldwide. Ortlieb had about 90,500 branded searches, while Osprey had 33,100. Ortlieb made up 37.6% of all dry bag brand searches we track, and Osprey accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about dry bag brands, neither Ortlieb nor Osprey appeared in any of the five answers.

Among dry bag brands worldwide in September 2026

Who do people search for more?

Ortlieb, about 3 searches for every 1 for Osprey

Ortlieb 90.5K searchesOsprey 33.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Ortlieb in 0 of 5Osprey in 0 of 5

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Top dry bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Ortlieb nor Osprey showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sea to Summit1st
  2. NRS2nd
  3. SealLine2nd
  4. Earth Pak4th
  5. Ortlieb–
  6. Exped–
  7. Osprey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NRS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SealLine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth Pak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortlieb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dry bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ortlieb or Osprey more popular in search?

This chart shows how often people search Google for Ortlieb and Osprey by name. Each line represents a brand's share of searches for all seven dry bag brands we track, month by month, from English-language searches worldwide.

Ortlieb and Osprey among dry bag brands worldwide, by month

Share of searches by month for Ortlieb, Osprey. The figures are in the table below the chart.

View monthly share of searches table
MonthOrtliebSea to SummitExpedOspreyEarth PakNRSSealLine
Oct 202536.1%29.5%19.8%13.2%0.78%0.3%0.35%
Nov 202533%33%18.1%14.8%0.58%0.25%0.26%
Dec 202531.8%31.8%17.4%17.4%0.84%0.36%0.31%
Jan 202628.7%35.1%19.2%15.7%0.62%0.27%0.28%
Feb 202636.2%29.6%19.8%13.3%0.49%0.26%0.29%
Mar 202637.1%30.3%20.3%11.1%0.53%0.36%0.3%
Apr 202638.5%31.4%17.2%11.5%0.68%0.38%0.31%
May 202638.4%31.6%17.3%11.6%0.56%0.37%0.25%
Jun 202633.9%33.9%18.5%12.4%0.6%0.39%0.27%
Jul 202629.9%36.3%16.3%16.3%0.53%0.35%0.24%
Aug 202635.1%35.1%15.8%12.9%0.51%0.36%0.23%
Sep 202637.6%30.7%16.8%13.8%0.54%0.3%0.25%

How has the Ortlieb and Osprey comparison changed over the last 12 months?

3 findings
  • Ortlieb was ahead of Osprey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ortlieb’s share of searches among dry bag brands worldwide moved from 36.1% to 37.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Osprey’s share of searches among dry bag brands worldwide moved from 13.2% to 13.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for dry bag brands worldwide in September 2026?

2 changes
  1. In September 2026, Ortlieb gained share of searches among dry bag brands worldwide, from 35.1% to 37.6%.

  2. In September 2026, Osprey gained share of searches among dry bag brands worldwide, from 12.9% to 13.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ortlieb’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ortlieb

1 branded search term

  • ortlieb

Osprey

1 branded search term

  • osprey bag

How the Brand Demand Index is measured

Other head-to-heads among dry bag brands

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