Brandwave

How popular isEarth Pak?

In September 2026, people searched for Earth Pak by name about 1,300 times worldwide, an 18.8% decrease from the previous year. These searches made up 0.54% of all global dry bag brand searches, placing Earth Pak fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dry bag brands, Earth Pak appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Earth Pak is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. OrtliebShare of searches 37.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Sea to SummitShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ExpedShare of searches 16.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OspreyShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Earth PakShare of searches 0.54%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top dry bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earth Pak was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earth Pak is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sea to Summit1st
  2. NRS2nd
  3. SealLine2nd
  4. Earth Pak4th
  5. Ortlieb–
  6. Exped–
  7. Osprey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NRS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SealLine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth Pak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortlieb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dry bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dry bag brands compete with Earth Pak?

Earth Pak against dry bag brands worldwide, by month

Share of searches by month for Ortlieb, Sea to Summit, Exped, Osprey, Earth Pak. The figures are in the table below the chart.

View monthly share of searches table
MonthOrtliebSea to SummitExpedOspreyEarth PakNRSSealLine
Oct 202536.1%29.5%19.8%13.2%0.78%0.3%0.35%
Nov 202533%33%18.1%14.8%0.58%0.25%0.26%
Dec 202531.8%31.8%17.4%17.4%0.84%0.36%0.31%
Jan 202628.7%35.1%19.2%15.7%0.62%0.27%0.28%
Feb 202636.2%29.6%19.8%13.3%0.49%0.26%0.29%
Mar 202637.1%30.3%20.3%11.1%0.53%0.36%0.3%
Apr 202638.5%31.4%17.2%11.5%0.68%0.38%0.31%
May 202638.4%31.6%17.3%11.6%0.56%0.37%0.25%
Jun 202633.9%33.9%18.5%12.4%0.6%0.39%0.27%
Jul 202629.9%36.3%16.3%16.3%0.53%0.35%0.24%
Aug 202635.1%35.1%15.8%12.9%0.51%0.36%0.23%
Sep 202637.6%30.7%16.8%13.8%0.54%0.3%0.25%

  1. 1.Ortlieb

    37.6%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share +2.5 points.

  2. 2.Sea to Summit

    30.7%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -4.4 points.

  3. 3.Exped

    16.8%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.

  4. 4.Osprey

    13.8%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.8 points.

  5. 5.Earth Pak

    0.54%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.NRS

    0.3%

    Held 6th. 730 estimated branded searches, -36% vs prior month. Share -0.1 points.

  7. 7.SealLine

    0.25%

    Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare popularity between Earth Pak and its closest rivals

Every comparison with Earth Pak

6 comparisons

How has branded search demand for Earth Pak changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Earth Pak worldwide fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Earth Pak’s share of searches among dry bag brands worldwide held steady, from 0.78% to 0.54%.

How did search popularity change for dry bag brands worldwide in September 2026?

6 changes

  1. In September 2026, Ortlieb gained share of searches among dry bag brands worldwide, from 35.1% to 37.6%.

  2. In September 2026, Exped gained share of searches among dry bag brands worldwide, from 15.8% to 16.8%.

  3. In September 2026, Osprey gained share of searches among dry bag brands worldwide, from 12.9% to 13.8%.

  4. In September 2026, Sea to Summit lost share of searches among dry bag brands worldwide, from 35.1% to 30.7%.

  5. Estimated monthly branded searches for NRS worldwide rose 17.7% over 12 measured months, from 620 to 730 in September 2026.

  6. Estimated monthly branded searches for Earth Pak worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Earth Pak’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Earth Pak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • earth pak

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How the Brand Demand Index is measured

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