Macpac vs Sea to Summit:Which is more popular by branded search?
In August 2026, Macpac had more branded searches than Sea to Summit among sleeping bag brands worldwide. Macpac was estimated to have 165K branded searches compared to Sea to Summit’s 110K, and held a 13.9% Share of Search versus Sea to Summit’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Macpac or Sea to Summit?
Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Macpac, Sea to Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Sea to Summit | Therm-a-Rest | Big Agnes |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Nov 2025 | 70.6% | 17.2% | 6.3% | 3.5% | 2.3% |
| Dec 2025 | 72.2% | 17.6% | 5.3% | 2.9% | 1.9% |
| Jan 2026 | 68.7% | 16.8% | 7.6% | 4.1% | 2.8% |
| Feb 2026 | 68.3% | 16.8% | 7.5% | 4.1% | 3.4% |
| Mar 2026 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Apr 2026 | 70.2% | 17.2% | 6.3% | 3.5% | 2.8% |
| May 2026 | 68.3% | 16.7% | 7.5% | 4.1% | 3.4% |
| Jun 2026 | 70.5% | 17.3% | 6.4% | 3.5% | 2.3% |
| Jul 2026 | 67.2% | 16.4% | 9% | 4% | 3.3% |
| Aug 2026 | 69.3% | 13.9% | 9.3% | 4.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Macpac and Sea to Summit comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Sea to Summit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping bag brands worldwide moved from 6.5% to 9.3%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for sleeping bag brands worldwide in August 2026?
2 changes
In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.
Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Macpac’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macpac
1 branded search term
- macpac
Sea to Summit
1 branded search term
- sea to summit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.