Brandwave

Eagle Creek vs Sea to Summit:Which is more popular by branded search?

In August 2026, Sea to Summit had more branded searches than Eagle Creek among packing cube brands worldwide. Sea to Summit was estimated to have 110K branded searches compared to Eagle Creek’s 49.5K, and held a 29.2% Share of Search versus Eagle Creek’s 13.1%. These are worldwide searches for English-language branded terms.

Share of Search among packing cube brands worldwide in August 2026Which is more popular in search, Eagle Creek or Sea to Summit?
Eagle Creek13.1%49.5K searches
vs
Sea to Summit29.2%110K searches

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Which is more popular in search, Eagle Creek or Sea to Summit?

Compare the packing cube brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eagle Creek and Sea to Summit among packing cube brands worldwide, by month

Share of Search by month for Sea to Summit, Eagle Creek. The figures are in the table below the chart.

View monthly share of search table
MonthPeak DesignSea to SummitEagle CreekTravelWiseAmazonBasicsGonex
Oct 202566.2%18.9%12.7%1.1%0.91%0.12%
Nov 202568.3%19.3%10.6%0.94%0.76%0.1%
Dec 202566.4%18.8%12.6%0.9%1.1%0.15%
Jan 202663.4%22.2%12.1%1.1%1.1%0.14%
Feb 202663.3%22.1%12.1%1.3%1.1%0.14%
Mar 202663.8%22.1%12.1%1.1%0.87%0.12%
Apr 202659.2%25%13.7%0.98%0.98%0.13%
May 202659.1%25.3%13.8%0.81%0.81%0.11%
Jun 202659.2%25.3%13.9%0.81%0.67%0.13%
Jul 202651.2%32.5%14.6%0.86%0.71%0.14%
Aug 202656.1%29.2%13.1%0.77%0.64%0.13%
Sep 2026——————

How has the Eagle Creek and Sea to Summit comparison changed over the last 12 months?

  • Sea to Summit was ahead of Eagle Creek in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Eagle Creek’s estimated Share of Search among packing cube brands worldwide moved from 12.7% to 13.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among packing cube brands worldwide moved from 18.9% to 29.2%, and its estimated monthly branded searches moved from 60.5K to 110K.

How did search popularity change for packing cube brands worldwide in August 2026?

  1. In August 2026, Sea to Summit lost estimated Share of Search among packing cube brands worldwide, from 32.5% to 29.2%.

  2. In August 2026, Eagle Creek lost estimated Share of Search among packing cube brands worldwide, from 14.6% to 13.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Eagle Creek’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eagle Creek

1 branded search term

  • eagle creek

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

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