AmazonBasics vs Sea to Summit:Which is searched more?
In August 2026, Sea to Summit had more branded searches than AmazonBasics among packing cube brands worldwide. Sea to Summit was estimated to have 110K branded searches compared to AmazonBasics’ 2.4K, and held a 29.2% Share of Search versus AmazonBasics’ 0.64%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AmazonBasics or Sea to Summit?
Compare the packing cube brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sea to Summit, AmazonBasics. The figures are in the table below the chart.
View monthly share of search table
| Month | Sea to Summit | AmazonBasics |
|---|---|---|
| Oct 2025 | 18.9% | 0.91% |
| Nov 2025 | 19.3% | 0.76% |
| Dec 2025 | 18.8% | 1.1% |
| Jan 2026 | 22.2% | 1.1% |
| Feb 2026 | 22.1% | 1.1% |
| Mar 2026 | 22.1% | 0.87% |
| Apr 2026 | 25% | 0.98% |
| May 2026 | 25.3% | 0.81% |
| Jun 2026 | 25.3% | 0.67% |
| Jul 2026 | 32.5% | 0.71% |
| Aug 2026 | 29.2% | 0.64% |
| Sep 2026 | — | — |
How has the AmazonBasics and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among packing cube brands worldwide moved from 0.91% to 0.64%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among packing cube brands worldwide moved from 18.9% to 29.2%, and its estimated monthly branded searches moved from 60.5K to 110K.
How did search popularity change for packing cube brands worldwide in August 2026?
2 changes
In August 2026, Sea to Summit lost estimated Share of Search among packing cube brands worldwide, from 32.5% to 29.2%.
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AmazonBasics’ and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Sea to Summit
1 branded search term
- sea to summit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.