Nemo vs REI Co-op:Which is more popular?
In September 2026, REI Co-op had more branded searches than Nemo among sleeping mat brands worldwide. REI Co-op had about 74,000 branded searches, while Nemo had 10,100. REI Co-op made up 31.3% of all sleeping mat brand searches we track, and Nemo accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about sleeping mat brands, Nemo appeared in all five answers and REI Co-op in three. Nemo was mentioned before REI Co-op in every answer.
Who do people search for more?
REI Co-op, about 7 searches for every 1 for Nemo
Who does AI mention more?
Nemo, mentioned in every answer we collected
Who does AI recommend more?
Nemo, named ahead of REI Co-op in every answer
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Top sleeping mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nemo appeared in all five answers. REI Co-op was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nemo was listed before REI Co-op in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Therm-a-Rest1st- Nemo2nd
Exped3rd
Sea to Summit4th
Klymit5th- REI Co-op6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- REI Co-op3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sleeping mat brands
5 answers
Asked ChatGPT
“Which sleeping mat brand should I buy?”
Asked ChatGPT
“What are the best sleeping mat brands?”
Asked ChatGPT
“What's the best sleeping mat brand for camping comfort?”
Searched Google, AI Overview
“best sleeping mat”
Searched Google, AI Overview
“camping sleeping mat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nemo or REI Co-op more popular in search?
This chart shows how often people search Google for Nemo and REI Co-op by name. Each line represents a brand's share of searches for all six sleeping mat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for REI Co-op, Nemo. The figures are in the table below the chart.
View monthly share of searches table
| Month | REI Co-op | Sea to Summit | Exped | Therm-a-Rest | Nemo | Klymit |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 27.6% | 18.5% | 15.1% | 3.1% | 2% |
| Nov 2025 | 39.8% | 26.8% | 14.7% | 14.7% | 2.5% | 1.6% |
| Dec 2025 | 44.5% | 24.5% | 13.4% | 13.4% | 2.5% | 1.8% |
| Jan 2026 | 35.2% | 28.8% | 15.8% | 15.8% | 2.7% | 1.7% |
| Feb 2026 | 34% | 27.8% | 18.6% | 15.2% | 2.7% | 1.7% |
| Mar 2026 | 33.8% | 27.7% | 18.5% | 15.1% | 3.2% | 1.6% |
| Apr 2026 | 30.6% | 30.6% | 16.7% | 16.7% | 3.5% | 1.8% |
| May 2026 | 30.4% | 30.4% | 16.6% | 16.6% | 4.1% | 1.8% |
| Jun 2026 | 26.5% | 32.4% | 17.7% | 17.7% | 3.7% | 1.9% |
| Jul 2026 | 24.6% | 36.6% | 16.5% | 16.5% | 4% | 1.8% |
| Aug 2026 | 28.5% | 34.7% | 15.6% | 15.6% | 3.9% | 1.7% |
| Sep 2026 | 31.3% | 31.3% | 17.2% | 14% | 4.3% | 1.9% |
How has the Nemo and REI Co-op comparison changed over the last 12 months?
3 findings
- REI Co-op was ahead of Nemo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nemo’s share of searches among sleeping mat brands worldwide moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 6.7K to 10.1K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among sleeping mat brands worldwide moved from 33.8% to 31.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for sleeping mat brands worldwide in September 2026?
2 changes
In September 2026, REI Co-op overtook Sea to Summit to become the leader among sleeping mat brands worldwide, with 31.3% of the searches.
Estimated monthly branded searches for Nemo worldwide rose 50.8% over 12 measured months, from 6.7K to 10.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nemo’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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