Leki vs REI Co-op:Which is more popular by branded search?
In August 2026, REI Co-op had more branded searches than Leki among hiking pole brands worldwide. REI Co-op was estimated to have 90.5K branded searches compared to Leki’s 40.5K, and held a 17.6% Share of Search versus Leki’s 7.9%. These are worldwide searches for English-language branded terms.
Follow Leki vs REI Co-op and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Leki or REI Co-op?
Compare the hiking pole brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for REI Co-op, Leki. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | REI Co-op | Leki | Komperdell | Cascade Mountain Tech | Trekmates |
|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 14.9% | 8.1% | 1.6% | 0.58% | 0.72% |
| Nov 2025 | 72% | 17.6% | 7.9% | 1.6% | 0.38% | 0.58% |
| Dec 2025 | 70.5% | 17.2% | 9.5% | 1.9% | 0.45% | 0.45% |
| Jan 2026 | 70.8% | 14.2% | 11.6% | 2.3% | 0.46% | 0.57% |
| Feb 2026 | 70.9% | 14.2% | 11.6% | 2.3% | 0.46% | 0.46% |
| Mar 2026 | 70.3% | 17.3% | 9.5% | 1.9% | 0.55% | 0.55% |
| Apr 2026 | 75.4% | 15.2% | 6.8% | 1.4% | 0.74% | 0.59% |
| May 2026 | 73% | 17.9% | 6.6% | 1.1% | 0.87% | 0.58% |
| Jun 2026 | 71.4% | 17.6% | 7.9% | 1.3% | 1.3% | 0.57% |
| Jul 2026 | 75.1% | 15.1% | 6.8% | 1.1% | 1.3% | 0.59% |
| Aug 2026 | 71.6% | 17.6% | 7.9% | 1.3% | 1.1% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
How has the Leki and REI Co-op comparison changed over the last 12 months?
3 findings
- REI Co-op was ahead of Leki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leki’s estimated Share of Search among hiking pole brands worldwide moved from 8.1% to 7.9%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide moved from 14.9% to 17.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for hiking pole brands worldwide in August 2026?
2 changes
In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.
In August 2026, Leki gained estimated Share of Search among hiking pole brands worldwide, from 6.8% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Leki’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.