Brandwave

How popular isKathmandu in search?

In August 2026, there were an estimated 823K branded searches for Kathmandu worldwide which is up 22.3% over the last 11 months. Kathmandu holds 76.5% estimated Share of Search among camping tent brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kathmandu76.5%
  2. Macpac15.3%
  3. Big Agnes3.8%
  4. Coleman3.8%
  5. MSR0.61%
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Which camping tent brands compete with Kathmandu?

Kathmandu against camping tent brands worldwide, by month

Share of Search by month for Kathmandu, Macpac, Big Agnes, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacBig AgnesColemanMSR
Oct 202578.4%15.7%3.2%2.1%0.63%
Nov 202576.6%18.7%2.5%1.7%0.5%
Dec 202576.9%18.8%2.1%1.7%0.5%
Jan 202675.7%18.6%3%2%0.61%
Feb 202675.2%18.5%3.7%2%0.6%
Mar 202678.5%15.7%3.2%2.1%0.51%
Apr 202675.5%18.4%3%2.5%0.5%
May 202674.5%18.2%3.7%3%0.6%
Jun 202675.5%18.6%2.5%3.1%0.41%
Jul 202674%18.1%3.6%3.6%0.59%
Aug 202676.5%15.3%3.8%3.8%0.61%
Sep 2026—————

  1. 1.Kathmandu

    76.5%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Macpac

    15.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.7 points.

  3. 3.Big Agnes

    3.8%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Coleman

    3.8%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.MSR

    0.61%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kathmandu and its closest rivals

How has branded search demand for Kathmandu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kathmandu worldwide rose from 673K to 823K.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among camping tent brands worldwide decreased from 78.4% to 76.5%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among camping tent brands worldwide peaked at 78.5% in March 2026 and was lowest at 74% in July 2026.

How did search popularity change for camping tent brands worldwide in August 2026?

  1. In August 2026, Kathmandu gained estimated Share of Search among camping tent brands worldwide, from 74% to 76.5%.

  2. In August 2026, Macpac lost estimated Share of Search among camping tent brands worldwide, from 18.1% to 15.3%.

  3. Coleman’s estimated Share of Search among camping tent brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in August 2026.

  4. Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MSR worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does Kathmandu compete?

Kathmandu is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands4th of 54.2%Show ranking
Rain jacket brands4th of 511.1%Show ranking
Fleece brands4th of 511.4%Show ranking
Sleeping bag brands1st of 569.3%Show ranking
Camping tent brands1st of 576.5%Shown above
Camping chair brands1st of 579.1%Show ranking

How is Kathmandu measured?

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kathmandu

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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