Kathmandu vs Marmot:Which is more popular?
In September 2026, Kathmandu had more branded searches than Marmot among sleeping bag brands worldwide. Kathmandu had about 550,000 branded searches, while Marmot had 3,600. Kathmandu made up 55.6% of all sleeping bag brand searches we track, and Marmot accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Marmot appeared in three of the five answers and Kathmandu in none.
Who do people search for more?
Kathmandu, about 153 searches for every 1 for Marmot
Who does AI mention more?
Marmot, mentioned in 3 of 5 answers, Kathmandu in 0
Who does AI recommend more?
Marmot, the only one of the two named
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Top sleeping bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marmot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kathmandu did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
REI Co-op1st- Marmot2nd
Sea to Summit3rd
Nemo4th- Western Mountaineering5th
- Forclaz6th
Big Agnes7th
Therm-a-Rest8th
Exped9th- Kathmandu–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Western Mountaineering3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marmot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forclaz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Big Agnes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Therm-a-Rest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping bag brands
5 answers
Asked ChatGPT
“Which sleeping bag brand should I buy?”
Asked ChatGPT
“What are the best sleeping bag brands?”
Asked ChatGPT
“What's the best sleeping bag brand for camping trips?”
Searched Google, AI Overview
“best sleeping bag”
Searched Google, AI Overview
“sleeping bag for camping”
- 1Nemo
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kathmandu or Marmot more popular in search?
This chart shows how often people search Google for Kathmandu and Marmot by name. Each line represents a brand's share of searches for all 11 sleeping bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kathmandu, Marmot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | REI Co-op | Sea to Summit | Exped | Forclaz | Therm-a-Rest | Big Agnes | Western Mountaineering | Marmot | Nemo |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 12.1% | 6.6% | 5.4% | 3.6% | 5.4% | 3% | 2.4% | 1.1% | 0.32% | 0.06% |
| Nov 2025 | 59% | 14.4% | 7.9% | 5.3% | 2.9% | 4.3% | 2.9% | 1.9% | 1.1% | 0.26% | 0.06% |
| Dec 2025 | 60.5% | 14.8% | 8.1% | 4.4% | 2.4% | 4.4% | 2.4% | 1.6% | 0.89% | 0.26% | 0.05% |
| Jan 2026 | 56.5% | 13.9% | 7.6% | 6.2% | 3.4% | 5.1% | 3.4% | 2.3% | 1.2% | 0.3% | 0.06% |
| Feb 2026 | 55.9% | 13.7% | 7.5% | 6.2% | 4.1% | 5% | 3.4% | 2.8% | 1% | 0.29% | 0.07% |
| Mar 2026 | 61.5% | 12.3% | 6.8% | 5.5% | 3.7% | 3.7% | 3% | 2.5% | 0.74% | 0.22% | 0.07% |
| Apr 2026 | 61% | 14.9% | 5.5% | 5.5% | 3% | 3.7% | 3% | 2.5% | 0.6% | 0.27% | 0.07% |
| May 2026 | 58.4% | 14.3% | 6.4% | 6.4% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.31% | 0.09% |
| Jun 2026 | 62.3% | 15.3% | 4.6% | 5.6% | 3.1% | 3.1% | 3.1% | 2.1% | 0.5% | 0.22% | 0.08% |
| Jul 2026 | 58.3% | 14.2% | 5.2% | 7.8% | 3.5% | 3.5% | 3.5% | 2.9% | 0.7% | 0.25% | 0.09% |
| Aug 2026 | 59.1% | 11.8% | 6.5% | 7.9% | 3.6% | 3.6% | 3.6% | 2.9% | 0.71% | 0.26% | 0.11% |
| Sep 2026 | 55.6% | 13.7% | 7.5% | 7.5% | 4.1% | 4.1% | 3.3% | 2.7% | 1% | 0.36% | 0.13% |
How has the Kathmandu and Marmot comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Marmot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among sleeping bag brands worldwide moved from 60.1% to 55.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Marmot’s share of searches among sleeping bag brands worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for sleeping bag brands worldwide in September 2026?
1 change
In September 2026, Kathmandu lost share of searches among sleeping bag brands worldwide, from 59.1% to 55.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kathmandu’s and Marmot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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