Canada Goose vs Kathmandu:Which is more popular?
In September 2026, Canada Goose had more branded searches than Kathmandu among puffer jacket brands worldwide. Canada Goose had about 1 million branded searches, while Kathmandu had 550,000. Canada Goose made up 3.9% of all puffer jacket brand searches we track, and Kathmandu accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about puffer jacket brands, Canada Goose appeared in three of the five answers and Kathmandu in none.
Who do people search for more?
Canada Goose, about 82% more searches than Kathmandu
Who does AI mention more?
Canada Goose, mentioned in 3 of 5 answers, Kathmandu in 0
Who does AI recommend more?
Canada Goose, the only one of the two named
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Top puffer jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canada Goose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kathmandu did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
The North Face2nd
Arc'teryx3rd
Rab4th- Canada Goose5th
Uniqlo6th
Moncler7th
Columbia8th
Kathmandu–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arc'teryx3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canada Goose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moncler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about puffer jacket brands
5 answers
Asked ChatGPT
“Which puffer jacket brand should I buy?”
Asked ChatGPT
“What are the best puffer jacket brands?”
Asked ChatGPT
“What's the best puffer jacket brand for cold winter weather?”
Searched Google, AI Overview
“best puffer jacket”
Searched Google, AI Overview
“warm winter jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Canada Goose or Kathmandu more popular in search?
This chart shows how often people search Google for Canada Goose and Kathmandu by name. Each line represents a brand's share of searches for all nine puffer jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canada Goose, Kathmandu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | The North Face | Patagonia | Arc'teryx | Canada Goose | Moncler | Kathmandu | Rab | Columbia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 19.2% | 11.7% | 7.8% | 5.2% | 5.2% | 1.9% | 0.86% | 0.47% |
| Nov 2025 | 42.8% | 23.3% | 10.5% | 8.6% | 7% | 4.7% | 1.7% | 0.77% | 0.63% |
| Dec 2025 | 41.3% | 22.6% | 10.2% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.61% |
| Jan 2026 | 45.2% | 20.2% | 11.1% | 9.1% | 6.1% | 5% | 1.8% | 1% | 0.45% |
| Feb 2026 | 44.1% | 19.8% | 13.3% | 8.9% | 4.8% | 4.8% | 2.2% | 1.5% | 0.54% |
| Mar 2026 | 53.5% | 14.7% | 13.2% | 7.2% | 3.2% | 3.2% | 3.2% | 1.2% | 0.43% |
| Apr 2026 | 59.1% | 11.8% | 11.9% | 6.5% | 2.4% | 2.9% | 3.6% | 1.3% | 0.48% |
| May 2026 | 57.6% | 14.1% | 11.6% | 6.3% | 2.3% | 2.8% | 3.5% | 1.3% | 0.47% |
| Jun 2026 | 54.2% | 13.3% | 13.4% | 7.3% | 2.2% | 2.7% | 4.9% | 1.5% | 0.54% |
| Jul 2026 | 52.9% | 15.9% | 13.1% | 7.2% | 2.1% | 2.6% | 3.9% | 1.8% | 0.52% |
| Aug 2026 | 54.8% | 14.8% | 11% | 7.4% | 3.3% | 3.3% | 3.3% | 1.5% | 0.54% |
| Sep 2026 | 52.9% | 15.8% | 10.7% | 8.7% | 3.9% | 3.9% | 2.1% | 1.4% | 0.53% |
How has the Canada Goose and Kathmandu comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Kathmandu took it in April 2026, Canada Goose took it in September 2026.
- Across the 12 months ending September 2026, Canada Goose’s share of searches among puffer jacket brands worldwide moved from 5.2% to 3.9%, and its estimated monthly branded searches moved from 1.8M to 1M.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among puffer jacket brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for puffer jacket brands worldwide in September 2026?
3 changes
In September 2026, Moncler overtook Kathmandu to rank 6th among puffer jacket brands worldwide, with 3.9% of the searches.
In September 2026, Canada Goose gained share of searches among puffer jacket brands worldwide, from 3.3% to 3.9%.
In September 2026, Kathmandu lost share of searches among puffer jacket brands worldwide, from 3.3% to 2.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canada Goose’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canada Goose
1 branded search term
- canada goose
Kathmandu
1 branded search term
- kathmandu
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