Brandwave

Helinox vs Kathmandu:Which is more popular?

In September 2026, Kathmandu had more branded searches than Helinox among camping chair brands worldwide. Kathmandu had about 550,000 branded searches, while Helinox had 33,100. Kathmandu made up 53.8% of all camping chair brand searches we track, and Helinox accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Helinox appeared in four of the five answers and Kathmandu in none.

Among camping chair brands worldwide in September 2026

Who do people search for more?

Kathmandu, about 17 searches for every 1 for Helinox

Kathmandu 550K searchesHelinox 33.1K searches

Who does AI mention more?

Helinox, mentioned in 4 of 5 answers, Kathmandu in 0

Helinox in 4 of 5Kathmandu in 0 of 5

Who does AI recommend more?

Helinox, the only one of the two named

Helinox first in 3Kathmandu never named

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Helinox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kathmandu did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ALPS Mountaineering1st
  2. Coleman2nd
  3. Helinox2nd
  4. GCI Outdoor4th
  5. Kathmandu–
  6. Macpac–
  7. OZtrail–
  8. Wanderer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ALPS Mountaineering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GCI Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Helinox or Kathmandu more popular in search?

This chart shows how often people search Google for Helinox and Kathmandu by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from English-language searches worldwide.

Helinox and Kathmandu among camping chair brands worldwide, by month

Share of searches by month for Kathmandu, Helinox. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduColemanMacpacALPS MountaineeringHelinoxOZtrailGCI OutdoorWanderer
Oct 202557.9%24%11.6%2.8%1.9%1.3%0.46%0.02%
Nov 202559.4%20.1%14.5%2.4%2%1.3%0.32%0.02%
Dec 202559.7%20%14.6%2.4%1.6%1.3%0.32%0.02%
Jan 202655.4%24%13.6%3.3%1.8%1.5%0.3%0.03%
Feb 202656%23.2%13.7%3.4%2.3%1%0.37%0.02%
Mar 202661%21%12.2%2.5%2%0.9%0.49%0.02%
Apr 202658.8%20.6%14.4%2.4%2.4%0.87%0.58%0.02%
May 202657.8%21.2%14.1%2.3%2.8%0.85%0.85%0.01%
Jun 202660.8%18.8%15%1.6%2.5%0.6%0.74%0.01%
Jul 202657.9%21.7%14.2%1.9%2.9%0.7%0.7%0.01%
Aug 202659.2%22.2%11.9%2.4%2.9%0.87%0.58%0.02%
Sep 202653.8%23.6%13.2%4%3.2%1.4%0.79%0.02%

How has the Helinox and Kathmandu comparison changed over the last 12 months?

3 findings
  • Kathmandu was ahead of Helinox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Helinox’s share of searches among camping chair brands worldwide moved from 1.9% to 3.2%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among camping chair brands worldwide moved from 57.9% to 53.8%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for camping chair brands worldwide in September 2026?

3 changes
  1. In September 2026, ALPS Mountaineering overtook Helinox to rank 4th among camping chair brands worldwide, with 4% of the searches.

  2. In September 2026, Kathmandu lost share of searches among camping chair brands worldwide, from 59.2% to 53.8%.

  3. Helinox’s share of searches among camping chair brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Helinox’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helinox

1 branded search term

  • helinox

Kathmandu

1 branded search term

  • kathmandu

How the Brand Demand Index is measured

Other head-to-heads among camping chair brands

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