Brandwave

How popular isHelinox?

In September 2026, people searched for Helinox by name about 51,200 times worldwide, a 49.3% increase from the previous year. These searches made up 3.2% of all global camping chair brand searches, placing Helinox fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about camping chair brands, Helinox appeared in four of the five answers and was the joint second most recommended of the eight.

Search and AI answers in September 2026

Helinox is the fifth most searched of 8 competitors and the joint second most recommended in AI answers.

  1. KathmanduShare of searches 53.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ColemanShare of searches 23.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. MacpacShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ALPS MountaineeringShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. HelinoxShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Helinox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Helinox is the joint second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ALPS Mountaineering1st
  2. Coleman2nd
  3. Helinox2nd
  4. GCI Outdoor4th
  5. Kathmandu–
  6. Macpac–
  7. OZtrail–
  8. Wanderer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ALPS Mountaineering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GCI Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camping chair brands compete with Helinox?

Helinox against camping chair brands worldwide, by month

Share of searches by month for Kathmandu, Coleman, Macpac, ALPS Mountaineering, Helinox. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduColemanMacpacALPS MountaineeringHelinoxOZtrailGCI OutdoorWanderer
Oct 202557.9%24%11.6%2.8%1.9%1.3%0.46%0.02%
Nov 202559.4%20.1%14.5%2.4%2%1.3%0.32%0.02%
Dec 202559.7%20%14.6%2.4%1.6%1.3%0.32%0.02%
Jan 202655.4%24%13.6%3.3%1.8%1.5%0.3%0.03%
Feb 202656%23.2%13.7%3.4%2.3%1%0.37%0.02%
Mar 202661%21%12.2%2.5%2%0.9%0.49%0.02%
Apr 202658.8%20.6%14.4%2.4%2.4%0.87%0.58%0.02%
May 202657.8%21.2%14.1%2.3%2.8%0.85%0.85%0.01%
Jun 202660.8%18.8%15%1.6%2.5%0.6%0.74%0.01%
Jul 202657.9%21.7%14.2%1.9%2.9%0.7%0.7%0.01%
Aug 202659.2%22.2%11.9%2.4%2.9%0.87%0.58%0.02%
Sep 202653.8%23.6%13.2%4%3.2%1.4%0.79%0.02%

  1. 1.Kathmandu

    53.8%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -5.4 points.

  2. 2.Coleman

    23.6%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share +1.4 points.

  3. 3.Macpac

    13.2%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.ALPS Mountaineering

    4%

    Moved from 5th to 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  5. 5.Helinox

    3.2%

    Moved from 4th to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.3 points.

  6. 6.OZtrail

    1.4%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  7. 7.GCI Outdoor

    0.79%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Wanderer

    0.02%

    Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Helinox and its closest rivals

Every comparison with Helinox

13 comparisons

How has branded search demand for Helinox changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Helinox worldwide rose from 34.3K to 51.2K.
  • Across the 12 months ending September 2026, Helinox’s share of searches among camping chair brands worldwide increased from 1.9% to 3.2%.
  • Across the 12 months ending September 2026, Helinox’s share of searches among camping chair brands worldwide peaked at 3.2% in September 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for camping chair brands worldwide in September 2026?

6 changes

  1. In September 2026, ALPS Mountaineering overtook Helinox to rank 4th among camping chair brands worldwide, with 4% of the searches.

  2. In September 2026, Coleman gained share of searches among camping chair brands worldwide, from 22.2% to 23.6%.

  3. In September 2026, Macpac gained share of searches among camping chair brands worldwide, from 11.9% to 13.2%.

  4. In September 2026, OZtrail gained share of searches among camping chair brands worldwide, from 0.87% to 1.4%.

  5. In September 2026, Kathmandu lost share of searches among camping chair brands worldwide, from 59.2% to 53.8%.

  6. Helinox’s share of searches among camping chair brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.2% in September 2026.

How are Helinox’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Helinox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • helinox
  • helinox chair

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How the Brand Demand Index is measured

Where does Helinox compete?

Helinox is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping chair brands5th of 83.2%Shown above
Beach chair brands2nd of 515%Show ranking
Camping furniture2nd of 611.3%Show ranking
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