Helinox vs Tommy Bahama:Which is more popular?
In September 2026, Helinox had more branded searches than Tommy Bahama among beach chair brands worldwide. Helinox had about 51,200 branded searches, while Tommy Bahama had 30,300. Helinox made up 15% of all beach chair brand searches we track, and Tommy Bahama accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about beach chair brands, Tommy Bahama appeared in all five answers and Helinox in four. Tommy Bahama was mentioned before Helinox in every answer.
Who do people search for more?
Helinox, about 69% more searches than Tommy Bahama
Who does AI mention more?
Tommy Bahama, mentioned in every answer we collected
Who does AI recommend more?
Tommy Bahama, named ahead of Helinox in every answer
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Top beach chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tommy Bahama appeared in all five answers. Helinox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tommy Bahama was listed before Helinox in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tommy Bahama1st
- RIO Beach2nd
- Helinox3rd
Coleman4th
Body Glove–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy Bahama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RIO Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beach chair brands
5 answers
Asked ChatGPT
“Which beach chair brand should I buy?”
Asked ChatGPT
“What are the best beach chair brands?”
Asked ChatGPT
“What's the best beach chair brand for sand and sun?”
Searched Google, AI Overview
“best beach chair”
Searched Google, AI Overview
“portable beach chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Helinox or Tommy Bahama more popular in search?
This chart shows how often people search Google for Helinox and Tommy Bahama by name. Each line represents a brand's share of searches for all five beach chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Helinox, Tommy Bahama. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Helinox | Tommy Bahama | Body Glove | RIO Beach |
|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 9.7% | 4.7% | 9.3% | 2.8% |
| Nov 2025 | 72.2% | 10.9% | 5.6% | 9.2% | 2.2% |
| Dec 2025 | 67.1% | 8.9% | 5.3% | 15.7% | 3% |
| Jan 2026 | 67.1% | 7.9% | 4.1% | 18.2% | 2.8% |
| Feb 2026 | 70.4% | 10.6% | 4.7% | 10.9% | 3.3% |
| Mar 2026 | 67% | 10.8% | 7.8% | 10.4% | 4% |
| Apr 2026 | 65.8% | 12.9% | 9.3% | 8.4% | 3.6% |
| May 2026 | 59.6% | 15% | 12.3% | 9% | 4.2% |
| Jun 2026 | 55.9% | 14.1% | 16.4% | 8.4% | 5.2% |
| Jul 2026 | 54.4% | 14.9% | 16.8% | 8.2% | 5.7% |
| Aug 2026 | 58.6% | 14.8% | 14% | 7.2% | 5.4% |
| Sep 2026 | 64.2% | 15% | 8.9% | 7.9% | 4% |
How has the Helinox and Tommy Bahama comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tommy Bahama took it in June 2026, Helinox took it in August 2026.
- Across the 12 months ending September 2026, Helinox’s share of searches among beach chair brands worldwide moved from 9.7% to 15%, and its estimated monthly branded searches moved from 34.3K to 51.2K.
- Across the 12 months ending September 2026, Tommy Bahama’s share of searches among beach chair brands worldwide moved from 4.7% to 8.9%, and its estimated monthly branded searches moved from 16.5K to 30.3K.
How did search popularity change for beach chair brands worldwide in September 2026?
2 changes
In September 2026, Tommy Bahama lost share of searches among beach chair brands worldwide, from 14% to 8.9%.
Estimated monthly branded searches for Helinox worldwide rose 49.3% over 12 measured months, from 34.3K to 51.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Helinox’s and Tommy Bahama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helinox
2 branded search terms
- helinox
- helinox chair
Tommy Bahama
2 branded search terms
- tommy bahama beach chair
- tommy bahama chair
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