Brandwave

How popular isTommy Bahama?

In September 2026, people searched for Tommy Bahama by name about 30,300 times worldwide, an 83.6% increase from the previous year. These searches made up 8.9% of all global beach chair brand searches, placing Tommy Bahama third out of five brands. When we asked both ChatGPT and Google AI Overviews about beach chair brands, Tommy Bahama appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Tommy Bahama is the third most searched of 5 competitors and the most recommended in AI answers.

  1. ColemanShare of searches 64.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. HelinoxShare of searches 15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Tommy BahamaShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Body GloveShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RIO BeachShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top beach chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tommy Bahama appeared in all five answers. Tommy Bahama is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy Bahama1st
  2. RIO Beach2nd
  3. Helinox3rd
  4. Coleman4th
  5. Body Glove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommy Bahama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RIO Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beach chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which beach chair brands compete with Tommy Bahama?

Tommy Bahama against beach chair brands worldwide, by month

Share of searches by month for Coleman, Helinox, Tommy Bahama, Body Glove, RIO Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanHelinoxTommy BahamaBody GloveRIO Beach
Oct 202573.5%9.7%4.7%9.3%2.8%
Nov 202572.2%10.9%5.6%9.2%2.2%
Dec 202567.1%8.9%5.3%15.7%3%
Jan 202667.1%7.9%4.1%18.2%2.8%
Feb 202670.4%10.6%4.7%10.9%3.3%
Mar 202667%10.8%7.8%10.4%4%
Apr 202665.8%12.9%9.3%8.4%3.6%
May 202659.6%15%12.3%9%4.2%
Jun 202655.9%14.1%16.4%8.4%5.2%
Jul 202654.4%14.9%16.8%8.2%5.7%
Aug 202658.6%14.8%14%7.2%5.4%
Sep 202664.2%15%8.9%7.9%4%

  1. 1.Coleman

    64.2%

    Held 1st. 219K estimated branded searches, -18.3% vs prior month. Share +5.6 points.

  2. 2.Helinox

    15%

    Held 2nd. 51.2K estimated branded searches, -24.3% vs prior month. Share +0.2 points.

  3. 3.Tommy Bahama

    8.9%

    Held 3rd. 30.3K estimated branded searches, -52.9% vs prior month. Share -5.2 points.

  4. 4.Body Glove

    7.9%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.7 points.

  5. 5.RIO Beach

    4%

    Held 5th. 13.5K estimated branded searches, -45.3% vs prior month. Share -1.4 points.

Compare popularity between Tommy Bahama and its closest rivals

Every comparison with Tommy Bahama

4 comparisons

How has branded search demand for Tommy Bahama changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tommy Bahama worldwide rose from 16.5K to 30.3K.
  • Across the 12 months ending September 2026, Tommy Bahama’s share of searches among beach chair brands worldwide increased from 4.7% to 8.9%.
  • Across the 12 months ending September 2026, Tommy Bahama’s share of searches among beach chair brands worldwide peaked at 16.8% in July 2026 and was lowest at 4.1% in January 2026.
  • Across the 12 months ending September 2026, Tommy Bahama rose from 4th to 3rd among beach chair brands worldwide.

How did search popularity change for beach chair brands worldwide in September 2026?

5 changes

  1. In September 2026, Coleman gained share of searches among beach chair brands worldwide, from 58.6% to 64.2%.

  2. In September 2026, Body Glove gained share of searches among beach chair brands worldwide, from 7.2% to 7.9%.

  3. In September 2026, Tommy Bahama lost share of searches among beach chair brands worldwide, from 14% to 8.9%.

  4. In September 2026, RIO Beach lost share of searches among beach chair brands worldwide, from 5.4% to 4%.

  5. Estimated monthly branded searches for Helinox worldwide rose 49.3% over 12 measured months, from 34.3K to 51.2K in September 2026.

How are Tommy Bahama’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tommy Bahama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tommy bahama beach chair
  • tommy bahama chair

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