Brandwave

RIO Beach vs Tommy Bahama:Which is more popular?

In September 2026, Tommy Bahama had more branded searches than RIO Beach among beach chair brands worldwide. Tommy Bahama had about 30,300 branded searches, while RIO Beach had 13,500. Tommy Bahama made up 8.9% of all beach chair brand searches we track, and RIO Beach accounted for 4%. When we asked ChatGPT and Google AI Overviews about beach chair brands, Tommy Bahama appeared in all five answers and RIO Beach in three. Tommy Bahama was mentioned before RIO Beach in every answer.

Among beach chair brands worldwide in September 2026

Who do people search for more?

Tommy Bahama, about 2 searches for every 1 for RIO Beach

Tommy Bahama 30.3K searchesRIO Beach 13.5K searches

Who does AI mention more?

Tommy Bahama, mentioned in every answer we collected

Tommy Bahama in 5 of 5RIO Beach in 3 of 5

Who does AI recommend more?

Tommy Bahama, named ahead of RIO Beach in every answer

Tommy Bahama first in 4RIO Beach never first

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Top beach chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tommy Bahama appeared in all five answers. RIO Beach was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tommy Bahama was listed before RIO Beach in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy Bahama1st
  2. RIO Beach2nd
  3. Helinox3rd
  4. Coleman4th
  5. Body Glove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommy Bahama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RIO Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beach chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is RIO Beach or Tommy Bahama more popular in search?

This chart shows how often people search Google for RIO Beach and Tommy Bahama by name. Each line represents a brand's share of searches for all five beach chair brands we track, month by month, from English-language searches worldwide.

RIO Beach and Tommy Bahama among beach chair brands worldwide, by month

Share of searches by month for Tommy Bahama, RIO Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanHelinoxTommy BahamaBody GloveRIO Beach
Oct 202573.5%9.7%4.7%9.3%2.8%
Nov 202572.2%10.9%5.6%9.2%2.2%
Dec 202567.1%8.9%5.3%15.7%3%
Jan 202667.1%7.9%4.1%18.2%2.8%
Feb 202670.4%10.6%4.7%10.9%3.3%
Mar 202667%10.8%7.8%10.4%4%
Apr 202665.8%12.9%9.3%8.4%3.6%
May 202659.6%15%12.3%9%4.2%
Jun 202655.9%14.1%16.4%8.4%5.2%
Jul 202654.4%14.9%16.8%8.2%5.7%
Aug 202658.6%14.8%14%7.2%5.4%
Sep 202664.2%15%8.9%7.9%4%

How has the RIO Beach and Tommy Bahama comparison changed over the last 12 months?

3 findings
  • Tommy Bahama was ahead of RIO Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RIO Beach’s share of searches among beach chair brands worldwide moved from 2.8% to 4%, and its estimated monthly branded searches moved from 10K to 13.5K.
  • Across the 12 months ending September 2026, Tommy Bahama’s share of searches among beach chair brands worldwide moved from 4.7% to 8.9%, and its estimated monthly branded searches moved from 16.5K to 30.3K.

How did search popularity change for beach chair brands worldwide in September 2026?

2 changes

  1. In September 2026, Tommy Bahama lost share of searches among beach chair brands worldwide, from 14% to 8.9%.

  2. In September 2026, RIO Beach lost share of searches among beach chair brands worldwide, from 5.4% to 4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using RIO Beach’s and Tommy Bahama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RIO Beach

2 branded search terms

  • rio beach
  • rio beach chair

Tommy Bahama

2 branded search terms

  • tommy bahama beach chair
  • tommy bahama chair

How the Brand Demand Index is measured

Other head-to-heads among beach chair brands

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