Helinox vs Macpac:Which is more popular?
In September 2026, Macpac had more branded searches than Helinox among camping chair brands worldwide. Macpac had about 135,000 branded searches, while Helinox had 33,100. Macpac made up 13.2% of all camping chair brand searches we track, and Helinox accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Helinox appeared in four of the five answers and Macpac in none.
Who do people search for more?
Macpac, about 4 searches for every 1 for Helinox
Who does AI mention more?
Helinox, mentioned in 4 of 5 answers, Macpac in 0
Who does AI recommend more?
Helinox, the only one of the two named
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Top camping chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Helinox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Macpac did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ALPS Mountaineering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GCI Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping chair brands
5 answers
Asked ChatGPT
“Which camping chair brand should I buy?”
Asked ChatGPT
“What are the best camping chair brands?”
Asked ChatGPT
“What's the best camping chair brand for easy seating?”
Searched Google, AI Overview
“best camping chair”
Searched Google, AI Overview
“folding camping chair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Helinox or Macpac more popular in search?
This chart shows how often people search Google for Helinox and Macpac by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Macpac, Helinox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Coleman | Macpac | ALPS Mountaineering | Helinox | OZtrail | GCI Outdoor | Wanderer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 24% | 11.6% | 2.8% | 1.9% | 1.3% | 0.46% | 0.02% |
| Nov 2025 | 59.4% | 20.1% | 14.5% | 2.4% | 2% | 1.3% | 0.32% | 0.02% |
| Dec 2025 | 59.7% | 20% | 14.6% | 2.4% | 1.6% | 1.3% | 0.32% | 0.02% |
| Jan 2026 | 55.4% | 24% | 13.6% | 3.3% | 1.8% | 1.5% | 0.3% | 0.03% |
| Feb 2026 | 56% | 23.2% | 13.7% | 3.4% | 2.3% | 1% | 0.37% | 0.02% |
| Mar 2026 | 61% | 21% | 12.2% | 2.5% | 2% | 0.9% | 0.49% | 0.02% |
| Apr 2026 | 58.8% | 20.6% | 14.4% | 2.4% | 2.4% | 0.87% | 0.58% | 0.02% |
| May 2026 | 57.8% | 21.2% | 14.1% | 2.3% | 2.8% | 0.85% | 0.85% | 0.01% |
| Jun 2026 | 60.8% | 18.8% | 15% | 1.6% | 2.5% | 0.6% | 0.74% | 0.01% |
| Jul 2026 | 57.9% | 21.7% | 14.2% | 1.9% | 2.9% | 0.7% | 0.7% | 0.01% |
| Aug 2026 | 59.2% | 22.2% | 11.9% | 2.4% | 2.9% | 0.87% | 0.58% | 0.02% |
| Sep 2026 | 53.8% | 23.6% | 13.2% | 4% | 3.2% | 1.4% | 0.79% | 0.02% |
How has the Helinox and Macpac comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Helinox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helinox’s share of searches among camping chair brands worldwide moved from 1.9% to 3.2%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Macpac’s share of searches among camping chair brands worldwide moved from 11.6% to 13.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for camping chair brands worldwide in September 2026?
3 changes
In September 2026, ALPS Mountaineering overtook Helinox to rank 4th among camping chair brands worldwide, with 4% of the searches.
In September 2026, Macpac gained share of searches among camping chair brands worldwide, from 11.9% to 13.2%.
Helinox’s share of searches among camping chair brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Helinox’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping chair brands
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