Brandwave

How popular isOZtrail in search?

In August 2026, there were an estimated 12.1K branded searches for OZtrail worldwide which is down 18.2% over the last 11 months. OZtrail holds 1.2% estimated Share of Search among camping chair brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kathmandu79.1%
  2. Macpac15.9%
  3. Coleman3.9%
  4. OZtrail1.2%
  5. Wanderer0.02%
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Which camping chair brands compete with OZtrail?

OZtrail against camping chair brands worldwide, by month

Share of Search by month for Kathmandu, Macpac, Coleman, OZtrail. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacColemanOZtrailWanderer
Oct 202580%16%2.2%1.8%0.03%
Nov 202577.6%19%1.7%1.7%0.03%
Dec 202577.6%19%1.7%1.7%0.03%
Jan 202677%18.9%2.1%2.1%0.04%
Feb 202677.5%19%2.1%1.4%0.03%
Mar 202680.5%16.1%2.2%1.2%0.02%
Apr 202677.4%18.9%2.5%1.1%0.03%
May 202677%18.8%3.1%1.1%0.02%
Jun 202677.1%19%3.1%0.76%0.02%
Jul 202676.6%18.7%3.8%0.92%0.02%
Aug 202679.1%15.9%3.9%1.2%0.02%
Sep 2026—————

  1. 1.Kathmandu

    79.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Macpac

    15.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.9 points.

  3. 3.Coleman

    3.9%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.OZtrail

    1.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Wanderer

    0.02%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between OZtrail and its closest rivals

How has branded search demand for OZtrail changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OZtrail worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide decreased from 1.8% to 1.2%.
  • Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide peaked at 2.1% in January 2026 and was lowest at 0.76% in June 2026.

How did search popularity change for camping chair brands worldwide in August 2026?

  1. In August 2026, Kathmandu gained estimated Share of Search among camping chair brands worldwide, from 76.6% to 79.1%.

  2. In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%.

  3. Coleman’s estimated Share of Search among camping chair brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Wanderer worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

  5. Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is OZtrail measured?

Brandwave collects information about searches that people make online using OZtrail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oztrail

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How the Brand Demand Index is measured

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