Companion vs OZtrail:Which is searched more?
In September 2026, OZtrail had more branded searches than Companion among camping gear brands worldwide. OZtrail was estimated to have 14.8K branded searches compared to Companion’s 410, and held a 4.5% Share of Search versus Companion’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Companion or OZtrail?
Compare the tent and camping gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OZtrail, Companion. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Black Wolf | OZtrail | Companion |
|---|---|---|---|---|
| Oct 2025 | 69% | 27.2% | 3.7% | 0.12% |
| Nov 2025 | 71.9% | 23.3% | 4.7% | 0.09% |
| Dec 2025 | 71.7% | 23.5% | 4.7% | 0.09% |
| Jan 2026 | 72.8% | 22.6% | 4.5% | 0.1% |
| Feb 2026 | 69.3% | 27.5% | 3% | 0.16% |
| Mar 2026 | 73.3% | 23.4% | 3.1% | 0.12% |
| Apr 2026 | 76.9% | 19.8% | 3.2% | 0.14% |
| May 2026 | 74.5% | 22.4% | 3% | 0.13% |
| Jun 2026 | 78.5% | 18.8% | 2.5% | 0.11% |
| Jul 2026 | 78.5% | 18.8% | 2.5% | 0.13% |
| Aug 2026 | 75% | 22% | 2.9% | 0.11% |
| Sep 2026 | 73% | 22.4% | 4.5% | 0.12% |
How has the Companion and OZtrail comparison changed over the last 12 months?
3 findings
- OZtrail was ahead of Companion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Companion’s estimated Share of Search among camping gear brands worldwide held steady at 0.12%, and its estimated monthly branded searches moved from 490 to 410.
- Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide moved from 3.7% to 4.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for camping gear brands worldwide in September 2026?
2 changes
In September 2026, OZtrail gained estimated Share of Search among camping gear brands worldwide, from 2.9% to 4.5%.
Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.
Other head-to-heads among camping gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Companion’s and OZtrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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