Brandwave

How popular isOZtrail in search?

In September 2026, there were an estimated 14.8K branded searches for OZtrail worldwide which held steady over the last 12 months. OZtrail holds 4.5% estimated Share of Search among camping gear brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coleman73%
  2. Black Wolf22.4%
  3. OZtrail4.5%
  4. Companion0.12%
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Which camping gear brands compete with OZtrail?

OZtrail against camping gear brands worldwide, by month

Share of Search by month for Coleman, Black Wolf, OZtrail. The figures are in the table below the chart.

View monthly share of search table
MonthColemanBlack WolfOZtrailCompanion
Oct 202569%27.2%3.7%0.12%
Nov 202571.9%23.3%4.7%0.09%
Dec 202571.7%23.5%4.7%0.09%
Jan 202672.8%22.6%4.5%0.1%
Feb 202669.3%27.5%3%0.16%
Mar 202673.3%23.4%3.1%0.12%
Apr 202676.9%19.8%3.2%0.14%
May 202674.5%22.4%3%0.13%
Jun 202678.5%18.8%2.5%0.11%
Jul 202678.5%18.8%2.5%0.13%
Aug 202675%22%2.9%0.11%
Sep 202673%22.4%4.5%0.12%

  1. 1.Coleman

    73%

    Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share -2 points.

  2. 2.Black Wolf

    22.4%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  3. 3.OZtrail

    4.5%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  4. 4.Companion

    0.12%

    Held 4th. 410 estimated branded searches, -6.8% vs prior month. Share 0 points.

Compare search popularity between OZtrail and its closest rivals

Every comparison with OZtrail

How has branded search demand for OZtrail changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for OZtrail worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide increased from 3.7% to 4.5%.
  • Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.5% in July 2026.

How did search popularity change for camping gear brands worldwide in September 2026?

  1. In September 2026, OZtrail gained estimated Share of Search among camping gear brands worldwide, from 2.9% to 4.5%.

  2. In September 2026, Coleman lost estimated Share of Search among camping gear brands worldwide, from 75% to 73%.

  3. Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  4. Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.

Where does OZtrail compete?

OZtrail is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping chair brands4th of 51.6%Show ranking
Camping gear brands3rd of 44.5%Shown above

How is OZtrail measured?

Brandwave collects information about searches that people make online using OZtrail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oztrail

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How the Brand Demand Index is measured

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