Macpac vs OZtrail:Which is more popular by branded search?
In August 2026, Macpac had more branded searches than OZtrail among camping chair brands worldwide. Macpac was estimated to have 165K branded searches compared to OZtrail’s 12.1K, and held a 15.9% Share of Search versus OZtrail’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Macpac or OZtrail?
Compare the camping chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Macpac, OZtrail. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Coleman | OZtrail | Wanderer |
|---|---|---|---|---|---|
| Oct 2025 | 80% | 16% | 2.2% | 1.8% | 0.03% |
| Nov 2025 | 77.6% | 19% | 1.7% | 1.7% | 0.03% |
| Dec 2025 | 77.6% | 19% | 1.7% | 1.7% | 0.03% |
| Jan 2026 | 77% | 18.9% | 2.1% | 2.1% | 0.04% |
| Feb 2026 | 77.5% | 19% | 2.1% | 1.4% | 0.03% |
| Mar 2026 | 80.5% | 16.1% | 2.2% | 1.2% | 0.02% |
| Apr 2026 | 77.4% | 18.9% | 2.5% | 1.1% | 0.03% |
| May 2026 | 77% | 18.8% | 3.1% | 1.1% | 0.02% |
| Jun 2026 | 77.1% | 19% | 3.1% | 0.76% | 0.02% |
| Jul 2026 | 76.6% | 18.7% | 3.8% | 0.92% | 0.02% |
| Aug 2026 | 79.1% | 15.9% | 3.9% | 1.2% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Macpac and OZtrail comparison changed over the last 12 months?
3 findings
- Macpac was ahead of OZtrail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among camping chair brands worldwide moved from 16% to 15.9%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for camping chair brands worldwide in August 2026?
2 changes
In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%.
Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Macpac’s and OZtrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.