Brandwave

Helinox vs Vango:Which is more popular by branded search?

In August 2026, Helinox had more branded searches than Vango among camping furniture worldwide. Helinox was estimated to have 27.1K branded searches compared to Vango’s 18.1K, and held a 26.1% Share of Search versus Vango’s 17.4%. These are worldwide searches for English-language branded terms.

Share of Search among camping furniture worldwide in August 2026Which is more popular in search, Helinox or Vango?
Helinox26.1%27.1K searches
vs
Vango17.4%18.1K searches

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Which is more popular in search, Helinox or Vango?

Compare the camping furniture people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Helinox and Vango among camping furniture worldwide, by month

Share of Search by month for Helinox, Vango. The figures are in the table below the chart.

View monthly share of search table
MonthColemanHelinoxVangoOutwellGCI OutdoorKampa
Oct 202543.7%29.2%10.6%3.1%13%0.27%
Nov 202545.7%30.6%9.1%3.3%11.1%0.18%
Dec 202546.1%30.8%9.2%2.5%11.2%0.18%
Jan 202644.5%24.3%16.2%5.9%8.8%0.27%
Feb 202639%26.1%17.4%7.6%9.5%0.29%
Mar 202638.8%25.8%17.3%6.3%11.5%0.3%
Apr 202638.7%25.9%17.3%6.3%11.6%0.2%
May 202635.3%28.9%15.8%7%12.9%0.18%
Jun 202640%26.8%14.6%6.5%11.9%0.17%
Jul 202636.9%30.1%16.5%7.4%9%0.15%
Aug 202639%26.1%17.4%9.5%7.8%0.16%
Sep 2026——————

How has the Helinox and Vango comparison changed over the last 12 months?

  • Helinox was ahead of Vango in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Helinox’s estimated Share of Search among camping furniture worldwide moved from 29.2% to 26.1%, and its estimated monthly branded searches moved from 12.1K to 27.1K.
  • Across the 11 months ending August 2026, Vango’s estimated Share of Search among camping furniture worldwide moved from 10.6% to 17.4%, and its estimated monthly branded searches moved from 4.4K to 18.1K.

How did search popularity change for camping furniture worldwide in August 2026?

  1. In August 2026, Vango gained estimated Share of Search among camping furniture worldwide, from 16.5% to 17.4%.

  2. In August 2026, Helinox lost estimated Share of Search among camping furniture worldwide, from 30.1% to 26.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Helinox’s and Vango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helinox

1 branded search term

  • helinox chair

Vango

1 branded search term

  • vango tents

How the Brand Demand Index is measured

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