How popular isVango in search?
In August 2026, there were an estimated 18.1K branded searches for Vango worldwide which is up 311.4% over the last 11 months. Vango holds 17.4% estimated Share of Search among camping furniture worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coleman39%
- Helinox26.1%
- Vango17.4%
- Outwell9.5%
- GCI Outdoor7.8%
- Kampa0.16%
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Which camping furniture compete with Vango?
Share of Search by month for Coleman, Helinox, Vango, Outwell, GCI Outdoor. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Helinox | Vango | Outwell | GCI Outdoor | Kampa |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 29.2% | 10.6% | 3.1% | 13% | 0.27% |
| Nov 2025 | 45.7% | 30.6% | 9.1% | 3.3% | 11.1% | 0.18% |
| Dec 2025 | 46.1% | 30.8% | 9.2% | 2.5% | 11.2% | 0.18% |
| Jan 2026 | 44.5% | 24.3% | 16.2% | 5.9% | 8.8% | 0.27% |
| Feb 2026 | 39% | 26.1% | 17.4% | 7.6% | 9.5% | 0.29% |
| Mar 2026 | 38.8% | 25.8% | 17.3% | 6.3% | 11.5% | 0.3% |
| Apr 2026 | 38.7% | 25.9% | 17.3% | 6.3% | 11.6% | 0.2% |
| May 2026 | 35.3% | 28.9% | 15.8% | 7% | 12.9% | 0.18% |
| Jun 2026 | 40% | 26.8% | 14.6% | 6.5% | 11.9% | 0.17% |
| Jul 2026 | 36.9% | 30.1% | 16.5% | 7.4% | 9% | 0.15% |
| Aug 2026 | 39% | 26.1% | 17.4% | 9.5% | 7.8% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 40.5K | 0% | +2.1 points | |
| 2, held 2nd | 26.1% | 27.1K | -18.1% | -4 points | |
| 3, held 3rd | 17.4% | 18.1K | 0% | +1 points | |
| 4, moved from 5th to 4th | 9.5% | 9.9K | +22.2% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.8% | 8.1K | -18.2% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.16% | 170 | 0% | 0 points |
1.
39%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.Helinox
26.1%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -4 points.
3.Vango
17.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.
4.Outwell
9.5%
Moved from 5th to 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.2 points.
7.8%
Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
6.Kampa
0.16%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Vango and its closest rivals
How has branded search demand for Vango changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vango worldwide rose from 4.4K to 18.1K.
- Across the 11 months ending August 2026, Vango’s estimated Share of Search among camping furniture worldwide increased from 10.6% to 17.4%.
- Across the 11 months ending August 2026, Vango’s estimated Share of Search among camping furniture worldwide peaked at 17.4% in August 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Vango rose from 4th to 3rd among camping furniture worldwide.
How did search popularity change for camping furniture worldwide in August 2026?
6 changes
In August 2026, Outwell overtook GCI Outdoor to rank 4th among camping furniture worldwide, at 9.5%.
In August 2026, Coleman gained estimated Share of Search among camping furniture worldwide, from 36.9% to 39%.
In August 2026, Vango gained estimated Share of Search among camping furniture worldwide, from 16.5% to 17.4%.
In August 2026, Helinox lost estimated Share of Search among camping furniture worldwide, from 30.1% to 26.1%.
In August 2026, GCI Outdoor lost estimated Share of Search among camping furniture worldwide, from 9% to 7.8%.
Estimated monthly branded searches for Kampa worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.
How is Vango measured?
Brandwave collects information about searches that people make online using Vango’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vango tents
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Is Vango your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.