Brandwave

How popular isKathmandu in search?

In August 2026, there were an estimated 823K branded searches for Kathmandu worldwide which is up 22.3% over the last 11 months. Kathmandu holds 11.1% estimated Share of Search among rain jacket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia37.1%
  2. Arc'teryx24.8%
  3. The North Face24.8%
  4. Kathmandu11.1%
  5. Macpac2.2%
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Which rain jacket brands compete with Kathmandu?

Kathmandu against rain jacket brands worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Kathmandu, Macpac. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceKathmanduMacpac
Oct 202537.2%24.9%30.5%6.1%1.2%
Nov 202533.1%27.1%33.1%5.4%1.3%
Dec 202530.8%30.8%30.8%6.2%1.5%
Jan 202633.1%27.1%33.1%5.4%1.3%
Feb 202637.2%24.8%30.4%6.1%1.5%
Mar 202639.8%21.8%26.6%9.8%2%
Apr 202640.5%22.2%22.2%12.2%3%
May 202638.6%21.1%25.8%11.6%2.8%
Jun 202639.2%21.5%21.5%14.3%3.5%
Jul 202638.6%21.1%25.8%11.6%2.8%
Aug 202637.1%24.8%24.8%11.1%2.2%
Sep 2026—————

  1. 1.Patagonia

    37.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Arc'teryx

    24.8%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.6 points.

  3. 3.The North Face

    24.8%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Kathmandu

    11.1%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Macpac

    2.2%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

Compare search popularity between Kathmandu and its closest rivals

How has branded search demand for Kathmandu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kathmandu worldwide rose from 673K to 823K.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among rain jacket brands worldwide increased from 6.1% to 11.1%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among rain jacket brands worldwide peaked at 14.3% in June 2026 and was lowest at 5.4% in January 2026.

How did search popularity change for rain jacket brands worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among rain jacket brands worldwide, at 24.8%.

  2. In August 2026, Patagonia lost estimated Share of Search among rain jacket brands worldwide, from 38.6% to 37.1%.

  3. In August 2026, The North Face lost estimated Share of Search among rain jacket brands worldwide, from 25.8% to 24.8%.

  4. In August 2026, Macpac lost estimated Share of Search among rain jacket brands worldwide, from 2.8% to 2.2%.

  5. Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

Where does Kathmandu compete?

Kathmandu is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puffer jacket brands4th of 54.2%Show ranking
Rain jacket brands4th of 511.1%Shown above
Fleece brands4th of 511.4%Show ranking
Sleeping bag brands1st of 569.3%Show ranking
Camping tent brands1st of 576.5%Show ranking
Camping chair brands1st of 579.1%Show ranking

How is Kathmandu measured?

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kathmandu

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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