Brandwave

Rain jacket brands:Which brands are most popular in search?

In August 2026, Patagonia was the most searched among rain jacket brands worldwide, with an estimated 2.7M branded searches and 37.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia37.1%
  2. Arc'teryx24.8%
  3. The North Face24.8%
  4. Kathmandu11.1%
  5. Macpac2.2%

Follow rain jacket brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the rain jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rain jacket brands worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Kathmandu, Macpac. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceKathmanduMacpac
Oct 202537.2%24.9%30.5%6.1%1.2%
Nov 202533.1%27.1%33.1%5.4%1.3%
Dec 202530.8%30.8%30.8%6.2%1.5%
Jan 202633.1%27.1%33.1%5.4%1.3%
Feb 202637.2%24.8%30.4%6.1%1.5%
Mar 202639.8%21.8%26.6%9.8%2%
Apr 202640.5%22.2%22.2%12.2%3%
May 202638.6%21.1%25.8%11.6%2.8%
Jun 202639.2%21.5%21.5%14.3%3.5%
Jul 202638.6%21.1%25.8%11.6%2.8%
Aug 202637.1%24.8%24.8%11.1%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Patagonia

    37.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Arc'teryx

    24.8%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.6 points.

  3. 3.The North Face

    24.8%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Kathmandu

    11.1%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Macpac

    2.2%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among rain jacket brands worldwide?

In August 2026, Patagonia was the most searched among rain jacket brands worldwide, with an estimated 2.7M branded searches and 37.1% estimated Share of Search within this set. Arc'teryx is in 2nd place, 12.3 percentage points behind at 24.8% Share of Search.

Global rain jacket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Patagonia37.2% → 37.1%40.5%Apr 202630.8%Dec 20251st
Arc'teryx24.9% → 24.8%30.8%Dec 202521.1%May 20263rd → 2nd
The North Face30.5% → 24.8%33.1%Nov 202521.5%Jun 20262nd → 3rd
Kathmandu6.1% → 11.1%14.3%Jun 20265.4%Jan 20264th
Macpac1.2% → 2.2%3.5%Jun 20261.2%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among rain jacket brands worldwide decreased from 30.5% to 24.8%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among rain jacket brands worldwide increased from 6.1% to 11.1%.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among rain jacket brands worldwide increased from 1.2% to 2.2%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among rain jacket brands worldwide peaked at 40.5% in April 2026 and was lowest at 30.8% in December 2025.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among rain jacket brands worldwide peaked at 30.8% in December 2025 and was lowest at 21.1% in May 2026.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among rain jacket brands worldwide peaked at 33.1% in November 2025 and was lowest at 21.5% in June 2026.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among rain jacket brands worldwide peaked at 14.3% in June 2026 and was lowest at 5.4% in January 2026.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among rain jacket brands worldwide peaked at 3.5% in June 2026 and was lowest at 1.2% in October 2025.
  • Across the 11 months ending August 2026, Arc'teryx rose from 3rd to 2nd among rain jacket brands worldwide.
  • Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among rain jacket brands worldwide.
  • Across the 11 months ending August 2026, Patagonia held steady: its estimated Share of Search among rain jacket brands worldwide moved less than 0.5 percentage points.

How did search popularity change for rain jacket brands worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among rain jacket brands worldwide, at 24.8%.

  2. In August 2026, Patagonia lost estimated Share of Search among rain jacket brands worldwide, from 38.6% to 37.1%.

  3. In August 2026, The North Face lost estimated Share of Search among rain jacket brands worldwide, from 25.8% to 24.8%.

  4. In August 2026, Macpac lost estimated Share of Search among rain jacket brands worldwide, from 2.8% to 2.2%.

  5. Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free