Big Agnes vs Macpac:Which is more popular by branded search?
In August 2026, Macpac had more branded searches than Big Agnes among sleeping bag brands worldwide. Macpac was estimated to have 165K branded searches compared to Big Agnes’ 40.5K, and held a 13.9% Share of Search versus Big Agnes’ 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Big Agnes or Macpac?
Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Macpac, Big Agnes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Sea to Summit | Therm-a-Rest | Big Agnes |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Nov 2025 | 70.6% | 17.2% | 6.3% | 3.5% | 2.3% |
| Dec 2025 | 72.2% | 17.6% | 5.3% | 2.9% | 1.9% |
| Jan 2026 | 68.7% | 16.8% | 7.6% | 4.1% | 2.8% |
| Feb 2026 | 68.3% | 16.8% | 7.5% | 4.1% | 3.4% |
| Mar 2026 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Apr 2026 | 70.2% | 17.2% | 6.3% | 3.5% | 2.8% |
| May 2026 | 68.3% | 16.7% | 7.5% | 4.1% | 3.4% |
| Jun 2026 | 70.5% | 17.3% | 6.4% | 3.5% | 2.3% |
| Jul 2026 | 67.2% | 16.4% | 9% | 4% | 3.3% |
| Aug 2026 | 69.3% | 13.9% | 9.3% | 4.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Big Agnes and Macpac comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Big Agnes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among sleeping bag brands worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for sleeping bag brands worldwide in August 2026?
2 changes
In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.
Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Big Agnes’ and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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