Brandwave

Sleeping pad brands:Which are searched most?

In September 2026, Sea to Summit was the most searched among sleeping pad brands worldwide, with an estimated 74K branded searches and 50.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sea to Summit50.1%
  2. Exped27.4%
  3. Therm-a-Rest22.4%

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Share of SearchLeaderboard

Compare the sleeping pad brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleeping pad brands worldwide, by month

Share of Search by month for Sea to Summit, Exped, Therm-a-Rest. The figures are in the table below the chart.

View monthly share of search table
MonthSea to SummitExpedTherm-a-Rest
Oct 202545.1%30.2%24.7%
Nov 202547.7%26.1%26.1%
Dec 202547.8%26.1%26.1%
Jan 202647.7%26.1%26.1%
Feb 202645.1%30.2%24.7%
Mar 202645.1%30.2%24.7%
Apr 202647.7%26.1%26.1%
May 202647.8%26.1%26.1%
Jun 202647.8%26.1%26.1%
Jul 202652.6%23.7%23.7%
Aug 202652.6%23.7%23.7%
Sep 202650.1%27.4%22.4%

This month’s ranking, September 2026

  1. 1.Sea to Summit

    50.1%

    Held 1st. 74K estimated branded searches, -32.7% vs prior month. Share -2.5 points.

  2. 2.Exped

    27.4%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +3.8 points.

  3. 3.Therm-a-Rest

    22.4%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleeping pad brands worldwide?

In September 2026, Sea to Summit was the most searched among sleeping pad brands worldwide, with an estimated 74K branded searches and 50.1% estimated Share of Search within this set. Exped is in 2nd place, 22.7 percentage points behind at 27.4% Share of Search.

Global sleeping pad brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sea to Summit45.1% → 50.1%52.6%Jul 202645.1%Oct 20251st
Exped30.2% → 27.4%30.2%Oct 202523.7%Jul 20262nd
Therm-a-Rest24.7% → 22.4%26.1%Nov 202522.4%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among sleeping pad brands worldwide increased from 45.1% to 50.1%.
  • Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping pad brands worldwide decreased from 30.2% to 27.4%.
  • Across the 12 months ending September 2026, Therm-a-Rest’s estimated Share of Search among sleeping pad brands worldwide decreased from 24.7% to 22.4%.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among sleeping pad brands worldwide peaked at 52.6% in July 2026 and was lowest at 45.1% in October 2025.
  • Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping pad brands worldwide peaked at 30.2% in October 2025 and was lowest at 23.7% in July 2026.
  • Across the 12 months ending September 2026, Therm-a-Rest’s estimated Share of Search among sleeping pad brands worldwide peaked at 26.1% in November 2025 and was lowest at 22.4% in September 2026.

How did search popularity change for sleeping pad brands worldwide in September 2026?

  1. In September 2026, Exped gained estimated Share of Search among sleeping pad brands worldwide, from 23.7% to 27.4%.

  2. In September 2026, Sea to Summit lost estimated Share of Search among sleeping pad brands worldwide, from 52.6% to 50.1%.

  3. In September 2026, Therm-a-Rest lost estimated Share of Search among sleeping pad brands worldwide, from 23.7% to 22.4%.

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