Brandwave

How popular isSea to Summit in search?

In September 2026, there were an estimated 74K branded searches for Sea to Summit worldwide which is up 22.3% over the last 12 months. Sea to Summit holds 50.1% estimated Share of Search among sleeping pad brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sea to Summit50.1%
  2. Exped27.4%
  3. Therm-a-Rest22.4%
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Which sleeping pad brands compete with Sea to Summit?

Sea to Summit against sleeping pad brands worldwide, by month

Share of Search by month for Sea to Summit, Exped, Therm-a-Rest. The figures are in the table below the chart.

View monthly share of search table
MonthSea to SummitExpedTherm-a-Rest
Oct 202545.1%30.2%24.7%
Nov 202547.7%26.1%26.1%
Dec 202547.8%26.1%26.1%
Jan 202647.7%26.1%26.1%
Feb 202645.1%30.2%24.7%
Mar 202645.1%30.2%24.7%
Apr 202647.7%26.1%26.1%
May 202647.8%26.1%26.1%
Jun 202647.8%26.1%26.1%
Jul 202652.6%23.7%23.7%
Aug 202652.6%23.7%23.7%
Sep 202650.1%27.4%22.4%

  1. 1.Sea to Summit

    50.1%

    Held 1st. 74K estimated branded searches, -32.7% vs prior month. Share -2.5 points.

  2. 2.Exped

    27.4%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +3.8 points.

  3. 3.Therm-a-Rest

    22.4%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

Compare search popularity between Sea to Summit and its closest rivals

Every comparison with Sea to Summit

How has branded search demand for Sea to Summit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sea to Summit worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among sleeping pad brands worldwide increased from 45.1% to 50.1%.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among sleeping pad brands worldwide peaked at 52.6% in July 2026 and was lowest at 45.1% in October 2025.

How did search popularity change for sleeping pad brands worldwide in September 2026?

  1. In September 2026, Exped gained estimated Share of Search among sleeping pad brands worldwide, from 23.7% to 27.4%.

  2. In September 2026, Sea to Summit lost estimated Share of Search among sleeping pad brands worldwide, from 52.6% to 50.1%.

  3. In September 2026, Therm-a-Rest lost estimated Share of Search among sleeping pad brands worldwide, from 23.7% to 22.4%.

Where does Sea to Summit compete?

Sea to Summit is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Waterproof Bag brands4th of 40.26%Show ranking
Tent Stakes brands4th of 72.9%Show ranking
Tent Pegs brands4th of 83.5%Show ranking
Neck Pillow brands2nd of 76%Show ranking
Dry bag brands3rd of 66.9%Show ranking
Sleeping bag brands3rd of 68.6%Show ranking
Mosquito Net brands5th of 59.9%Show ranking
Sleeping pads2nd of 610.1%Show ranking
Sleeping mat brands2nd of 510.5%Show ranking
Bug Net brands2nd of 418.2%Show ranking
Camping cookware3rd of 618.3%Show ranking
Packing cube brands2nd of 622.8%Show ranking
Travel pillow brands1st of 640.6%Show ranking
Sleeping pad brands1st of 350.1%Shown above

How is Sea to Summit measured?

Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sea to summit

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How the Brand Demand Index is measured

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