Brandwave

How popular isSea to Summit in search?

In September 2026, there were an estimated 74K branded searches for Sea to Summit worldwide which is up 22.3% over the last 12 months. Sea to Summit holds 6% estimated Share of Search among neck pillow brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Samsonite90.8%
  2. Sea to Summit6%
  3. Cabeau1.5%
  4. Trtl1.2%
  5. Slip0.53%
  6. Bucky0.04%
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Where does Sea to Summit compete?

Sea to Summit is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Neck pillow brands2nd of 66%Shown below
Sleeping bag brands3rd of 68.6%Show ranking
Sleeping pads2nd of 610.1%Show ranking
Sleeping mat brands2nd of 510.5%Show ranking
Bug net brands2nd of 418.2%Show ranking
Dry bag brands3rd of 618.3%Show ranking
Packing cube brands2nd of 622.8%Show ranking
Camping cookware2nd of 636.3%Show ranking
Travel pillow brands1st of 640.6%Show ranking
Sleeping pad brands1st of 350.1%Show ranking
Tent pegs brands1st of 369.5%Show ranking

Which neck pillow brands compete with Sea to Summit?

Sea to Summit against neck pillow brands worldwide, by month

Share of Search by month for Samsonite, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteSea to SummitCabeauTrtlSlipBucky
Oct 202592%5%1.2%1.2%0.54%0.04%
Nov 202592.9%4.2%1%1%0.83%0.03%
Dec 202592.4%4.1%1%1.2%1.2%0.04%
Jan 202691.2%5.1%1.3%1.5%0.84%0.03%
Feb 202690.8%4.9%1.2%1.5%1.5%0.04%
Mar 202690.2%6%1.5%1.5%0.8%0.04%
Apr 202690.7%6%1.2%1.2%0.81%0.04%
May 202689.5%6.9%1.7%1.1%0.75%0.04%
Jun 202689.9%6.9%1.4%1.1%0.62%0.05%
Jul 202690%7.3%1.2%0.8%0.66%0.03%
Aug 202689.8%7.3%1.5%0.98%0.44%0.03%
Sep 202690.8%6%1.5%1.2%0.53%0.04%
  1. 1.Samsonite

    90.8%

    Held 1st. 1.1M estimated branded searches, -17% vs prior month. Share +1 points.

  2. Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -1.3 points.

  3. 3.Cabeau

    1.5%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Trtl

    1.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Slip

    0.53%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bucky

    0.04%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sea to Summit and its closest rivals

How has branded search demand for Sea to Summit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sea to Summit worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among neck pillow brands worldwide increased from 5% to 6%.
  • Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among neck pillow brands worldwide peaked at 7.3% in July 2026 and was lowest at 4.1% in December 2025.

How did search popularity change for neck pillow brands worldwide in September 2026?

  1. In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 89.8% to 90.8%.

  2. In September 2026, Sea to Summit lost estimated Share of Search among neck pillow brands worldwide, from 7.3% to 6%.

  3. Estimated monthly branded searches for Cabeau worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How is Sea to Summit measured?

Brandwave collects information about searches that people make online using Sea to Summit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sea to summit

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How the Brand Demand Index is measured

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