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Sleeping pads:Which brands are most popular in search?

In August 2026, Nemo was the most searched among sleeping pads worldwide, with an estimated 823K branded searches and 76.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nemo76.4%
  2. Sea to Summit10.2%
  3. Exped4.6%
  4. Therm-a-Rest4.6%
  5. Big Agnes3.8%
  6. Klymit0.5%

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Share of SearchLeaderboard

Compare the sleeping pads shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleeping pads worldwide, by month

Share of Search by month for Nemo, Sea to Summit, Exped, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.

View monthly share of search table
MonthNemoSea to SummitExpedTherm-a-RestBig AgnesKlymit
Oct 202580.3%7.2%4.8%3.9%3.2%0.52%
Nov 202578.3%8.6%4.7%4.7%3.2%0.51%
Dec 202581.4%7.3%4%4%2.7%0.53%
Jan 202678.3%8.6%4.7%4.7%3.2%0.51%
Feb 202680.3%7.2%4.8%4%3.2%0.43%
Mar 202677%8.5%5.7%4.6%3.8%0.5%
Apr 202677.8%8.5%4.7%4.7%3.8%0.51%
May 202677.8%8.6%4.7%4.7%3.8%0.51%
Jun 202674.7%10%5.5%5.5%3.7%0.6%
Jul 202672.5%11.9%5.3%5.3%4.4%0.58%
Aug 202676.4%10.2%4.6%4.6%3.8%0.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nemo

    76.4%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.8 points.

  2. Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Exped

    4.6%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Big Agnes

    3.8%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Klymit

    0.5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleeping pads worldwide?

In August 2026, Nemo was the most searched among sleeping pads worldwide, with an estimated 823K branded searches and 76.4% estimated Share of Search within this set. Sea to Summit is in 2nd place, 66.1 percentage points behind at 10.2% Share of Search.

Global sleeping pads, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nemo80.3% → 76.4%81.4%Dec 202572.5%Jul 20261st
Sea to Summit7.2% → 10.2%11.9%Jul 20267.2%Oct 20252nd
Exped4.8% → 4.6%5.7%Mar 20264%Dec 20253rd
Therm-a-Rest3.9% → 4.6%5.5%Jun 20263.9%Oct 20254th
Big Agnes3.2% → 3.8%4.4%Jul 20262.7%Dec 20255th
Klymit0.52% → 0.5%0.6%Jun 20260.43%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping pads worldwide decreased from 80.3% to 76.4%.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping pads worldwide increased from 7.2% to 10.2%.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping pads worldwide increased from 3.9% to 4.6%.
  • Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among sleeping pads worldwide increased from 3.2% to 3.8%.
  • Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping pads worldwide peaked at 81.4% in December 2025 and was lowest at 72.5% in July 2026.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among sleeping pads worldwide peaked at 11.9% in July 2026 and was lowest at 7.2% in October 2025.
  • Across the 11 months ending August 2026, Exped’s estimated Share of Search among sleeping pads worldwide peaked at 5.7% in March 2026 and was lowest at 4% in December 2025.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping pads worldwide peaked at 5.5% in June 2026 and was lowest at 3.9% in October 2025.
  • Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among sleeping pads worldwide peaked at 4.4% in July 2026 and was lowest at 2.7% in December 2025.
  • Across the 11 months ending August 2026, Exped and Klymit held steady: their estimated Share of Search among sleeping pads worldwide each moved less than 0.5 percentage points.

How did search popularity change for sleeping pads worldwide in August 2026?

  1. In August 2026, Nemo gained estimated Share of Search among sleeping pads worldwide, from 72.5% to 76.4%.

  2. In August 2026, Sea to Summit lost estimated Share of Search among sleeping pads worldwide, from 11.9% to 10.2%.

  3. In August 2026, Exped lost estimated Share of Search among sleeping pads worldwide, from 5.3% to 4.6%.

  4. In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping pads worldwide, from 5.3% to 4.6%.

  5. In August 2026, Big Agnes lost estimated Share of Search among sleeping pads worldwide, from 4.4% to 3.8%.

  6. Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

How the Brand Demand Index is measured

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