Brandwave

How popular isTherm-a-Rest in search?

In August 2026, there were an estimated 49.5K branded searches for Therm-a-Rest worldwide which is up 49.5% over the last 11 months. Therm-a-Rest holds 4.6% estimated Share of Search among sleeping pads worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nemo76.4%
  2. Sea to Summit10.2%
  3. Exped4.6%
  4. Therm-a-Rest4.6%
  5. Big Agnes3.8%
  6. Klymit0.5%
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Which sleeping pads compete with Therm-a-Rest?

Therm-a-Rest against sleeping pads worldwide, by month

Share of Search by month for Nemo, Sea to Summit, Exped, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.

View monthly share of search table
MonthNemoSea to SummitExpedTherm-a-RestBig AgnesKlymit
Oct 202580.3%7.2%4.8%3.9%3.2%0.52%
Nov 202578.3%8.6%4.7%4.7%3.2%0.51%
Dec 202581.4%7.3%4%4%2.7%0.53%
Jan 202678.3%8.6%4.7%4.7%3.2%0.51%
Feb 202680.3%7.2%4.8%4%3.2%0.43%
Mar 202677%8.5%5.7%4.6%3.8%0.5%
Apr 202677.8%8.5%4.7%4.7%3.8%0.51%
May 202677.8%8.6%4.7%4.7%3.8%0.51%
Jun 202674.7%10%5.5%5.5%3.7%0.6%
Jul 202672.5%11.9%5.3%5.3%4.4%0.58%
Aug 202676.4%10.2%4.6%4.6%3.8%0.5%
Sep 2026——————

  1. 1.Nemo

    76.4%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.8 points.

  2. 2.Sea to Summit

    10.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Exped

    4.6%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Therm-a-Rest

    4.6%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Big Agnes

    3.8%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Klymit

    0.5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Therm-a-Rest and its closest rivals

How has branded search demand for Therm-a-Rest changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Therm-a-Rest worldwide rose from 33.1K to 49.5K.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping pads worldwide increased from 3.9% to 4.6%.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping pads worldwide peaked at 5.5% in June 2026 and was lowest at 3.9% in October 2025.

How did search popularity change for sleeping pads worldwide in August 2026?

  1. In August 2026, Nemo gained estimated Share of Search among sleeping pads worldwide, from 72.5% to 76.4%.

  2. In August 2026, Sea to Summit lost estimated Share of Search among sleeping pads worldwide, from 11.9% to 10.2%.

  3. In August 2026, Exped lost estimated Share of Search among sleeping pads worldwide, from 5.3% to 4.6%.

  4. In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping pads worldwide, from 5.3% to 4.6%.

  5. In August 2026, Big Agnes lost estimated Share of Search among sleeping pads worldwide, from 4.4% to 3.8%.

  6. Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

Where does Therm-a-Rest compete?

Therm-a-Rest is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping bag brands4th of 54.2%Show ranking
Sleeping pads4th of 64.6%Shown above
Sleeping mat brands4th of 54.8%Show ranking
Travel pillow brands3rd of 620%Show ranking

How is Therm-a-Rest measured?

Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • therm-a-rest

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How the Brand Demand Index is measured

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