Brandwave

How popular isTherm-a-Rest in search?

In August 2026, there were an estimated 49.5K branded searches for Therm-a-Rest worldwide which is up 49.5% over the last 11 months. Therm-a-Rest holds 20% estimated Share of Search among travel pillow brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sea to Summit44.4%
  2. Eagle Creek20%
  3. Therm-a-Rest20%
  4. Cabeau9%
  5. Trtl6%
  6. J-Pillow0.77%
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Which travel pillow brands compete with Therm-a-Rest?

Therm-a-Rest against travel pillow brands worldwide, by month

Share of Search by month for Sea to Summit, Eagle Creek, Therm-a-Rest, Cabeau, Trtl. The figures are in the table below the chart.

View monthly share of search table
MonthSea to SummitEagle CreekTherm-a-RestCabeauTrtlJ-Pillow
Oct 202536.5%24.5%20%8.9%8.9%1.1%
Nov 202538.3%21%21%9.4%9.4%0.98%
Dec 202535.8%24%19.6%8.8%10.7%1.1%
Jan 202637.5%20.5%20.5%9.2%11.3%0.96%
Feb 202637.5%20.5%20.5%9.2%11.2%0.99%
Mar 202638.3%21%21%9.4%9.4%0.98%
Apr 202639.7%21.8%21.8%7.9%7.9%0.86%
May 202639.7%21.7%21.7%9.7%6.5%0.7%
Jun 202640.3%22.1%22.1%8.1%6.6%0.85%
Jul 202645.6%20.5%20.5%7.5%5%0.79%
Aug 202644.4%20%20%9%6%0.77%
Sep 2026——————

  1. 1.Sea to Summit

    44.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Eagle Creek

    20%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Therm-a-Rest

    20%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Cabeau

    9%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.

  5. 5.Trtl

    6%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1 points.

  6. 6.J-Pillow

    0.77%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Therm-a-Rest and its closest rivals

How has branded search demand for Therm-a-Rest changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Therm-a-Rest worldwide rose from 33.1K to 49.5K.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among travel pillow brands worldwide peaked at 22.1% in June 2026 and was lowest at 19.6% in December 2025.

How did search popularity change for travel pillow brands worldwide in August 2026?

  1. In August 2026, Cabeau gained estimated Share of Search among travel pillow brands worldwide, from 7.5% to 9%.

  2. In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.

  3. In August 2026, Sea to Summit lost estimated Share of Search among travel pillow brands worldwide, from 45.6% to 44.4%.

  4. In August 2026, Eagle Creek lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

  5. In August 2026, Therm-a-Rest lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

Where does Therm-a-Rest compete?

Therm-a-Rest is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleeping bag brands4th of 54.2%Show ranking
Sleeping pads4th of 64.6%Show ranking
Sleeping mat brands4th of 54.8%Show ranking
Travel pillow brands3rd of 620%Shown above

How is Therm-a-Rest measured?

Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • therm-a-rest

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How the Brand Demand Index is measured

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