How popular isEagle Creek in search?
In August 2026, there were an estimated 49.5K branded searches for Eagle Creek worldwide which is up 22.2% over the last 11 months. Eagle Creek holds 20% estimated Share of Search among travel pillow brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sea to Summit44.4%- Eagle Creek20%
Therm-a-Rest20%- Cabeau9%
- Trtl6%
- J-Pillow0.77%
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Which travel pillow brands compete with Eagle Creek?
Share of Search by month for Sea to Summit, Eagle Creek, Therm-a-Rest, Cabeau, Trtl. The figures are in the table below the chart.
View monthly share of search table
| Month | Sea to Summit | Eagle Creek | Therm-a-Rest | Cabeau | Trtl | J-Pillow |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 24.5% | 20% | 8.9% | 8.9% | 1.1% |
| Nov 2025 | 38.3% | 21% | 21% | 9.4% | 9.4% | 0.98% |
| Dec 2025 | 35.8% | 24% | 19.6% | 8.8% | 10.7% | 1.1% |
| Jan 2026 | 37.5% | 20.5% | 20.5% | 9.2% | 11.3% | 0.96% |
| Feb 2026 | 37.5% | 20.5% | 20.5% | 9.2% | 11.2% | 0.99% |
| Mar 2026 | 38.3% | 21% | 21% | 9.4% | 9.4% | 0.98% |
| Apr 2026 | 39.7% | 21.8% | 21.8% | 7.9% | 7.9% | 0.86% |
| May 2026 | 39.7% | 21.7% | 21.7% | 9.7% | 6.5% | 0.7% |
| Jun 2026 | 40.3% | 22.1% | 22.1% | 8.1% | 6.6% | 0.85% |
| Jul 2026 | 45.6% | 20.5% | 20.5% | 7.5% | 5% | 0.79% |
| Aug 2026 | 44.4% | 20% | 20% | 9% | 6% | 0.77% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 110K | 0% | -1.3 points | |
| 2, held 2nd | 20% | 49.5K | 0% | -0.6 points | |
| 3, held 3rd | 20% | 49.5K | 0% | -0.6 points | |
| 4, held 4th | 9% | 22.2K | +22.7% | +1.4 points | |
| 5, held 5th | 6% | 14.8K | +22.3% | +1 points | |
| 6, held 6th | 0.77% | 1.9K | 0% | 0 points |
44.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
20%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
20%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.Cabeau
9%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.
5.Trtl
6%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1 points.
6.J-Pillow
0.77%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Eagle Creek and its closest rivals
How has branded search demand for Eagle Creek changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Eagle Creek worldwide rose from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Eagle Creek’s estimated Share of Search among travel pillow brands worldwide decreased from 24.5% to 20%.
How did search popularity change for travel pillow brands worldwide in August 2026?
5 changes
In August 2026, Cabeau gained estimated Share of Search among travel pillow brands worldwide, from 7.5% to 9%.
In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.

In August 2026, Sea to Summit lost estimated Share of Search among travel pillow brands worldwide, from 45.6% to 44.4%.
In August 2026, Eagle Creek lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

In August 2026, Therm-a-Rest lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.
Where does Eagle Creek compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Packing cube brands | 3rd of 6 | 13.1% | Show ranking |
| Travel pillow brands | 2nd of 6 | 20% | Shown above |
How is Eagle Creek measured?
Brandwave collects information about searches that people make online using Eagle Creek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- eagle creek
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Is Eagle Creek your brand?
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