Brandwave

Travel pillow brands:Which brands are most popular in search?

In August 2026, Sea to Summit was the most searched among travel pillow brands worldwide, with an estimated 110K branded searches and 44.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sea to Summit44.4%
  2. Eagle Creek20%
  3. Therm-a-Rest20%
  4. Cabeau9%
  5. Trtl6%
  6. J-Pillow0.77%

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Share of SearchLeaderboard

Compare the travel pillow brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among travel pillow brands worldwide, by month

Share of Search by month for Sea to Summit, Eagle Creek, Therm-a-Rest, Cabeau, Trtl. The figures are in the table below the chart.

View monthly share of search table
MonthSea to SummitEagle CreekTherm-a-RestCabeauTrtlJ-Pillow
Oct 202536.5%24.5%20%8.9%8.9%1.1%
Nov 202538.3%21%21%9.4%9.4%0.98%
Dec 202535.8%24%19.6%8.8%10.7%1.1%
Jan 202637.5%20.5%20.5%9.2%11.3%0.96%
Feb 202637.5%20.5%20.5%9.2%11.2%0.99%
Mar 202638.3%21%21%9.4%9.4%0.98%
Apr 202639.7%21.8%21.8%7.9%7.9%0.86%
May 202639.7%21.7%21.7%9.7%6.5%0.7%
Jun 202640.3%22.1%22.1%8.1%6.6%0.85%
Jul 202645.6%20.5%20.5%7.5%5%0.79%
Aug 202644.4%20%20%9%6%0.77%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sea to Summit

    44.4%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Eagle Creek

    20%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Therm-a-Rest

    20%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Cabeau

    9%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.4 points.

  5. 5.Trtl

    6%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1 points.

  6. 6.J-Pillow

    0.77%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among travel pillow brands worldwide?

In August 2026, Sea to Summit was the most searched among travel pillow brands worldwide, with an estimated 110K branded searches and 44.4% estimated Share of Search within this set. Eagle Creek is in 2nd place, 24.4 percentage points behind at 20% Share of Search.

Global travel pillow brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sea to Summit36.5% → 44.4%45.6%Jul 202635.8%Dec 20251st
Eagle Creek24.5% → 20%24.5%Oct 202520%Aug 20262nd
Therm-a-Rest20%22.1%Jun 202619.6%Dec 20253rd
Cabeau8.9% → 9%9.7%May 20267.5%Jul 20264th
Trtl8.9% → 6%11.3%Jan 20265%Jul 20265th
J-Pillow1.1% → 0.77%1.1%Oct 20250.7%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among travel pillow brands worldwide increased from 36.5% to 44.4%.
  • Across the 11 months ending August 2026, Eagle Creek’s estimated Share of Search among travel pillow brands worldwide decreased from 24.5% to 20%.
  • Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide decreased from 8.9% to 6%.
  • Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among travel pillow brands worldwide peaked at 45.6% in July 2026 and was lowest at 35.8% in December 2025.
  • Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among travel pillow brands worldwide peaked at 22.1% in June 2026 and was lowest at 19.6% in December 2025.
  • Across the 11 months ending August 2026, Cabeau’s estimated Share of Search among travel pillow brands worldwide peaked at 9.7% in May 2026 and was lowest at 7.5% in July 2026.
  • Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide peaked at 11.3% in January 2026 and was lowest at 5% in July 2026.
  • Across the 11 months ending August 2026, Therm-a-Rest, Cabeau and J-Pillow held steady: their estimated Share of Search among travel pillow brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for travel pillow brands worldwide in August 2026?

  1. In August 2026, Cabeau gained estimated Share of Search among travel pillow brands worldwide, from 7.5% to 9%.

  2. In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.

  3. In August 2026, Sea to Summit lost estimated Share of Search among travel pillow brands worldwide, from 45.6% to 44.4%.

  4. In August 2026, Eagle Creek lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

  5. In August 2026, Therm-a-Rest lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

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