Brandwave

How popular isSamsonite in search?

In September 2026, there were an estimated 1.1M branded searches for Samsonite worldwide which held steady over the last 12 months. Samsonite holds 87.9% estimated Share of Search among neck pillow brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Samsonite87.9%
  2. Sea to Summit7.9%
  3. Cabeau1.9%
  4. Trtl1.6%
  5. Slip0.7%
  6. Bucky0.03%
Samsonite website (opens in a new tab)

Follow Samsonite and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which neck pillow brands compete with Samsonite?

Samsonite against neck pillow brands worldwide, by month

Share of Search by month for Samsonite, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteSea to SummitCabeauTrtlSlipBucky
Oct 202589.5%6.6%1.6%1.6%0.72%0.02%
Nov 202590.7%5.5%1.3%1.3%1.1%0.02%
Dec 202589.9%5.4%1.3%1.6%1.6%0.04%
Jan 202688.8%6.6%1.6%2%1.1%0.03%
Feb 202688%6.5%1.6%1.9%1.9%0.03%
Mar 202687.2%7.8%1.9%1.9%1%0.03%
Apr 202687.9%7.9%1.6%1.6%1.1%0.03%
May 202685.7%9.4%2.3%1.5%1%0.03%
Jun 202686.2%9.5%1.9%1.6%0.85%0.03%
Jul 202686.9%9.6%1.6%1.1%0.86%0.03%
Aug 202686.7%9.5%1.9%1.3%0.57%0.03%
Sep 202687.9%7.9%1.9%1.6%0.7%0.03%

  1. 1.Samsonite

    87.9%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share +1.2 points.

  2. 2.Sea to Summit

    7.9%

    Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -1.6 points.

  3. 3.Cabeau

    1.9%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  4. 4.Trtl

    1.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Slip

    0.7%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bucky

    0.03%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Samsonite and its closest rivals

Every comparison with Samsonite

How has branded search demand for Samsonite changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsonite worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among neck pillow brands worldwide decreased from 89.5% to 87.9%.
  • Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among neck pillow brands worldwide peaked at 90.7% in November 2025 and was lowest at 85.7% in May 2026.

How did search popularity change for neck pillow brands worldwide in September 2026?

  1. In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 86.7% to 87.9%.

  2. In September 2026, Sea to Summit lost estimated Share of Search among neck pillow brands worldwide, from 9.5% to 7.9%.

  3. Estimated monthly branded searches for Bucky worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  4. Estimated monthly branded searches for Cabeau worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

Where does Samsonite compete?

Samsonite is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luggage brands1st of 646.9%Show ranking
Laptop backpack brands1st of 456.2%Show ranking
Neck pillow brands1st of 687.9%Shown above

How is Samsonite measured?

Brandwave collects information about searches that people make online using Samsonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • samsonite
  • samsonite carry on
  • samsonite lite box
  • samsonite luggage
  • samsonite proxis
  • samsonite suitcase

Do you work for Samsonite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Samsonite your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free