Brandwave

Bucky vs Samsonite:Which is searched more?

In September 2026, Samsonite had more branded searches than Bucky among neck pillow brands worldwide. Samsonite was estimated to have 823K branded searches compared to Bucky’s 260, and held an 87.9% Share of Search versus Bucky’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among neck pillow brands worldwide in September 2026Which is more popular in search, Bucky or Samsonite?
Bucky0.03%260 searches
vs
Samsonite87.9%823K searches

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Which is more popular in search, Bucky or Samsonite?

Compare the neck pillow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bucky and Samsonite among neck pillow brands worldwide, by month

Share of Search by month for Samsonite, Bucky. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteSea to SummitCabeauTrtlSlipBucky
Oct 202589.5%6.6%1.6%1.6%0.72%0.02%
Nov 202590.7%5.5%1.3%1.3%1.1%0.02%
Dec 202589.9%5.4%1.3%1.6%1.6%0.04%
Jan 202688.8%6.6%1.6%2%1.1%0.03%
Feb 202688%6.5%1.6%1.9%1.9%0.03%
Mar 202687.2%7.8%1.9%1.9%1%0.03%
Apr 202687.9%7.9%1.6%1.6%1.1%0.03%
May 202685.7%9.4%2.3%1.5%1%0.03%
Jun 202686.2%9.5%1.9%1.6%0.85%0.03%
Jul 202686.9%9.6%1.6%1.1%0.86%0.03%
Aug 202686.7%9.5%1.9%1.3%0.57%0.03%
Sep 202687.9%7.9%1.9%1.6%0.7%0.03%

How has the Bucky and Samsonite comparison changed over the last 12 months?

  • Samsonite was ahead of Bucky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bucky’s estimated Share of Search among neck pillow brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among neck pillow brands worldwide moved from 89.5% to 87.9%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for neck pillow brands worldwide in September 2026?

  1. In September 2026, Samsonite gained estimated Share of Search among neck pillow brands worldwide, from 86.7% to 87.9%.

  2. Estimated monthly branded searches for Bucky worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

Other head-to-heads among neck pillow brands

How each brand is measured

Brandwave collects information about searches that people make online using Bucky’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bucky

1 branded search term

  • bucky neck pillow

Samsonite

1 branded search term

  • samsonite

How the Brand Demand Index is measured

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