How popular isExped in search?
In September 2026, there were an estimated 40.5K branded searches for Exped worldwide which held steady over the last 12 months. Exped holds 27.4% estimated Share of Search among sleeping pad brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sea to Summit50.1%
Exped27.4%
Therm-a-Rest22.4%
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Which sleeping pad brands compete with Exped?
Share of Search by month for Sea to Summit, Exped, Therm-a-Rest. The figures are in the table below the chart.
View monthly share of search table
| Month | Sea to Summit | Exped | Therm-a-Rest |
|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 24.7% |
| Nov 2025 | 47.7% | 26.1% | 26.1% |
| Dec 2025 | 47.8% | 26.1% | 26.1% |
| Jan 2026 | 47.7% | 26.1% | 26.1% |
| Feb 2026 | 45.1% | 30.2% | 24.7% |
| Mar 2026 | 45.1% | 30.2% | 24.7% |
| Apr 2026 | 47.7% | 26.1% | 26.1% |
| May 2026 | 47.8% | 26.1% | 26.1% |
| Jun 2026 | 47.8% | 26.1% | 26.1% |
| Jul 2026 | 52.6% | 23.7% | 23.7% |
| Aug 2026 | 52.6% | 23.7% | 23.7% |
| Sep 2026 | 50.1% | 27.4% | 22.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 74K | -32.7% | -2.5 points | |
| 2, held 2nd | 27.4% | 40.5K | -18.2% | +3.8 points | |
| 3, held 3rd | 22.4% | 33.1K | -33.1% | -1.3 points |
50.1%
Held 1st. 74K estimated branded searches, -32.7% vs prior month. Share -2.5 points.
2.
Exped27.4%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +3.8 points.
22.4%
Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.
Compare search popularity between Exped and its closest rivals
How has branded search demand for Exped changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Exped worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping pad brands worldwide decreased from 30.2% to 27.4%.
- Across the 12 months ending September 2026, Exped’s estimated Share of Search among sleeping pad brands worldwide peaked at 30.2% in October 2025 and was lowest at 23.7% in July 2026.
How did search popularity change for sleeping pad brands worldwide in September 2026?
3 changes
In September 2026, Exped gained estimated Share of Search among sleeping pad brands worldwide, from 23.7% to 27.4%.
In September 2026, Sea to Summit lost estimated Share of Search among sleeping pad brands worldwide, from 52.6% to 50.1%.
In September 2026, Therm-a-Rest lost estimated Share of Search among sleeping pad brands worldwide, from 23.7% to 22.4%.
Where does Exped compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dry bag brands | 4th of 6 | 3.8% | Show ranking |
| Sleeping bag brands | 4th of 6 | 4.7% | Show ranking |
| Sleeping pads | 3rd of 6 | 5.6% | Show ranking |
| Sleeping mat brands | 3rd of 5 | 5.8% | Show ranking |
| Sleeping pad brands | 2nd of 3 | 27.4% | Shown above |
How is Exped measured?
Brandwave collects information about searches that people make online using Exped’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- exped
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Is Exped your brand?
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