Sea to Summit vs Snow:Which is searched more?
In September 2026, Snow had more branded searches than Sea to Summit among tent Stakes brands worldwide. Snow was estimated to have 1.5M branded searches compared to Sea to Summit’s 74K, and held a 59.4% Share of Search versus Sea to Summit’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sea to Summit or Snow?
Compare the tent stakes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snow, Sea to Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Canopy | Coleman | Sea to Summit | Big Agnes | Easton | MSR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 22.6% | 11.4% | 2.5% | 1.1% | 0.27% | 0.22% |
| Nov 2025 | 70.5% | 17.2% | 8.7% | 2.3% | 0.85% | 0.21% | 0.17% |
| Dec 2025 | 74.9% | 15% | 7.5% | 1.6% | 0.6% | 0.18% | 0.15% |
| Jan 2026 | 79.2% | 13% | 5.6% | 1.4% | 0.52% | 0.13% | 0.1% |
| Feb 2026 | 67.7% | 20.3% | 8.4% | 2.2% | 1% | 0.24% | 0.16% |
| Mar 2026 | 53.3% | 29.2% | 12.3% | 3.2% | 1.4% | 0.29% | 0.23% |
| Apr 2026 | 43.5% | 35.3% | 15.1% | 3.9% | 1.7% | 0.28% | 0.28% |
| May 2026 | 37.8% | 37.5% | 16.8% | 5% | 2.3% | 0.3% | 0.37% |
| Jun 2026 | 28.9% | 42.9% | 19.7% | 5.8% | 2.1% | 0.34% | 0.34% |
| Jul 2026 | 28.4% | 42.1% | 19.3% | 6.9% | 2.5% | 0.34% | 0.41% |
| Aug 2026 | 42% | 34.1% | 15.6% | 5.6% | 2.1% | 0.33% | 0.33% |
| Sep 2026 | 59.4% | 26.6% | 9.5% | 2.9% | 1.1% | 0.21% | 0.21% |
How has the Sea to Summit and Snow comparison changed over the last 12 months?
3 findings
- Snow was ahead of Sea to Summit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among tent Stakes brands worldwide moved from 2.5% to 2.9%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among tent Stakes brands worldwide moved from 61.9% to 59.4%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for tent Stakes brands worldwide in September 2026?
2 changes
In September 2026, Snow gained estimated Share of Search among tent Stakes brands worldwide, from 42% to 59.4%.
In September 2026, Sea to Summit lost estimated Share of Search among tent Stakes brands worldwide, from 5.6% to 2.9%.
Other head-to-heads among tent Stakes brands
How each brand is measured
Brandwave collects information about searches that people make online using Sea to Summit’s and Snow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sea to Summit
1 branded search term
- sea to summit
Snow
2 branded search terms
- snow
- snow teeth whitening
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