Patagonia vs Sea to Summit:Which is searched more?
In September 2026, Patagonia had more branded searches than Sea to Summit among waterproof Bag brands worldwide. Patagonia was estimated to have 2.7M branded searches compared to Sea to Summit’s 74K, and held a 9.8% Share of Search versus Sea to Summit’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Patagonia or Sea to Summit?
Compare the waterproof bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia, Sea to Summit. The figures are in the table below the chart.
View monthly share of search table
| Month | Decathlon | Patagonia | YETI | Sea to Summit |
|---|---|---|---|---|
| Oct 2025 | 84.6% | 13.9% | 1.3% | 0.21% |
| Nov 2025 | 84.5% | 13.9% | 1.4% | 0.21% |
| Dec 2025 | 86.3% | 11.6% | 1.9% | 0.17% |
| Jan 2026 | 86.9% | 11.7% | 1.2% | 0.21% |
| Feb 2026 | 84.3% | 13.8% | 1.6% | 0.25% |
| Mar 2026 | 86.9% | 11.7% | 1.2% | 0.26% |
| Apr 2026 | 88.7% | 9.8% | 1.3% | 0.26% |
| May 2026 | 88.4% | 9.7% | 1.5% | 0.32% |
| Jun 2026 | 90.3% | 8.1% | 1.3% | 0.27% |
| Jul 2026 | 90.2% | 8.1% | 1.3% | 0.33% |
| Aug 2026 | 90.1% | 8.1% | 1.4% | 0.33% |
| Sep 2026 | 88.6% | 9.8% | 1.4% | 0.26% |
How has the Patagonia and Sea to Summit comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Sea to Summit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among waterproof Bag brands worldwide moved from 13.9% to 9.8%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Sea to Summit’s estimated Share of Search among waterproof Bag brands worldwide moved from 0.21% to 0.26%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for waterproof Bag brands worldwide in September 2026?
2 changes
In September 2026, Patagonia gained estimated Share of Search among waterproof Bag brands worldwide, from 8.1% to 9.8%.
Estimated monthly branded searches for Sea to Summit worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Other head-to-heads among waterproof Bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Patagonia’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Patagonia
1 branded search term
- patagonia
Sea to Summit
1 branded search term
- sea to summit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.