Brandwave

How popular isBig Agnes in search?

In September 2026, there were an estimated 27.1K branded searches for Big Agnes worldwide which held steady over the last 12 months. Big Agnes holds 54.3% estimated Share of Search among ultralight tent brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Big Agnes54.3%
  2. Nemo45.3%
  3. MSR0.42%
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Which ultralight tent brands compete with Big Agnes?

Big Agnes against ultralight tent brands worldwide, by month

Share of Search by month for Big Agnes, Nemo. The figures are in the table below the chart.

View monthly share of search table
MonthBig AgnesNemoMSR
Oct 202561.3%38.3%0.38%
Nov 202561%38.7%0.31%
Dec 202557.4%42.3%0.28%
Jan 202660.9%38.7%0.38%
Feb 202662.5%37.1%0.39%
Mar 202661%38.6%0.39%
Apr 202661%38.5%0.48%
May 202659.2%40.3%0.47%
Jun 202656.1%43.3%0.54%
Jul 202659.4%40.1%0.47%
Aug 202658.9%40.5%0.57%
Sep 202654.3%45.3%0.42%

  1. 1.Big Agnes

    54.3%

    Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -4.6 points.

  2. 2.Nemo

    45.3%

    Held 2nd. 22.6K estimated branded searches, -18.9% vs prior month. Share +4.7 points.

  3. 3.MSR

    0.42%

    Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -0.1 points.

Compare search popularity between Big Agnes and its closest rivals

Every comparison with Big Agnes

How has branded search demand for Big Agnes changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Big Agnes worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among ultralight tent brands worldwide decreased from 61.3% to 54.3%.
  • Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among ultralight tent brands worldwide peaked at 62.5% in February 2026 and was lowest at 54.3% in September 2026.

How did search popularity change for ultralight tent brands worldwide in September 2026?

  1. In September 2026, Nemo gained estimated Share of Search among ultralight tent brands worldwide, from 40.5% to 45.3%.

  2. In September 2026, Big Agnes lost estimated Share of Search among ultralight tent brands worldwide, from 58.9% to 54.3%.

  3. Estimated monthly branded searches for MSR worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

Where does Big Agnes compete?

Big Agnes is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands4th of 52.8%Show ranking
Sleeping bag brands6th of 63.2%Show ranking
Sleeping pads4th of 613.4%Show ranking
Tent pegs brands2nd of 326.6%Show ranking
Ultralight tent brands1st of 354.3%Shown above
Backpacking tent brands1st of 354.3%Show ranking

How is Big Agnes measured?

Brandwave collects information about searches that people make online using Big Agnes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • big agnes

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How the Brand Demand Index is measured

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