Brandwave

Big Agnes vs Nemo:Which is searched more?

In September 2026, Big Agnes had more branded searches than Nemo among ultralight tent brands worldwide. Big Agnes was estimated to have 27.1K branded searches compared to Nemo’s 22.6K, and held a 54.3% Share of Search versus Nemo’s 45.3%. These are worldwide searches for English-language branded terms.

Share of Search among ultralight tent brands worldwide in September 2026Which is more popular in search, Big Agnes or Nemo?
Big Agnes54.3%27.1K searches
vs
Nemo45.3%22.6K searches

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Which is more popular in search, Big Agnes or Nemo?

Compare the ultralight tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Big Agnes and Nemo among ultralight tent brands worldwide, by month

Share of Search by month for Big Agnes, Nemo. The figures are in the table below the chart.

View monthly share of search table
MonthBig AgnesNemoMSR
Oct 202561.3%38.3%0.38%
Nov 202561%38.7%0.31%
Dec 202557.4%42.3%0.28%
Jan 202660.9%38.7%0.38%
Feb 202662.5%37.1%0.39%
Mar 202661%38.6%0.39%
Apr 202661%38.5%0.48%
May 202659.2%40.3%0.47%
Jun 202656.1%43.3%0.54%
Jul 202659.4%40.1%0.47%
Aug 202658.9%40.5%0.57%
Sep 202654.3%45.3%0.42%

How has the Big Agnes and Nemo comparison changed over the last 12 months?

  • Big Agnes was ahead of Nemo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among ultralight tent brands worldwide moved from 61.3% to 54.3%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Nemo’s estimated Share of Search among ultralight tent brands worldwide moved from 38.3% to 45.3%, and its estimated monthly branded searches moved from 16.9K to 22.6K.

How did search popularity change for ultralight tent brands worldwide in September 2026?

  1. In September 2026, Nemo gained estimated Share of Search among ultralight tent brands worldwide, from 40.5% to 45.3%.

  2. In September 2026, Big Agnes lost estimated Share of Search among ultralight tent brands worldwide, from 58.9% to 54.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Big Agnes’ and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Agnes

1 branded search term

  • big agnes

Nemo

5 branded search terms

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

How the Brand Demand Index is measured

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