Brandwave

How popular isMSR in search?

In September 2026, there were an estimated 6.7K branded searches for MSR worldwide which held steady over the last 12 months. MSR holds 0.42% estimated Share of Search among ultralight tent brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Big Agnes54.3%
  2. Nemo45.3%
  3. MSR0.42%
MSR website (opens in a new tab)

Follow MSR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ultralight tent brands compete with MSR?

MSR against ultralight tent brands worldwide, by month

Share of Search by month for Big Agnes, Nemo, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthBig AgnesNemoMSR
Oct 202561.3%38.3%0.38%
Nov 202561%38.7%0.31%
Dec 202557.4%42.3%0.28%
Jan 202660.9%38.7%0.38%
Feb 202662.5%37.1%0.39%
Mar 202661%38.6%0.39%
Apr 202661%38.5%0.48%
May 202659.2%40.3%0.47%
Jun 202656.1%43.3%0.54%
Jul 202659.4%40.1%0.47%
Aug 202658.9%40.5%0.57%
Sep 202654.3%45.3%0.42%

  1. 1.Big Agnes

    54.3%

    Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -4.6 points.

  2. 2.Nemo

    45.3%

    Held 2nd. 22.6K estimated branded searches, -18.9% vs prior month. Share +4.7 points.

  3. 3.MSR

    0.42%

    Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -0.1 points.

Compare search popularity between MSR and its closest rivals

Every comparison with MSR

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR worldwide held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, MSR’s estimated Share of Search among ultralight tent brands worldwide held steady, from 0.38% to 0.42%.

How did search popularity change for ultralight tent brands worldwide in September 2026?

  1. In September 2026, Nemo gained estimated Share of Search among ultralight tent brands worldwide, from 40.5% to 45.3%.

  2. In September 2026, Big Agnes lost estimated Share of Search among ultralight tent brands worldwide, from 58.9% to 54.3%.

  3. Estimated monthly branded searches for MSR worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

Where does MSR compete?

MSR is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands5th of 50.56%Show ranking
Camping stove brands5th of 50.72%Show ranking
Gas canister brands5th of 50.72%Show ranking
Fuel canister brands4th of 41.4%Show ranking
Camping cookware6th of 62.4%Show ranking
Tent pegs brands3rd of 30.86%Show ranking
Ultralight tent brands3rd of 30.42%Shown above
Backpacking tent brands3rd of 30.34%Show ranking

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • msr backpacking tent
  • msr stove
  • msr tent pegs
  • msr ultralight tent

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is MSR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free