How popular isBig Agnes?
In September 2026, people searched for Big Agnes by name about 27,100 times worldwide, about the same as the previous year. These searches made up 13.4% of all global sleeping pad brand searches, placing Big Agnes fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about sleeping pad brands, Big Agnes appeared in one of the five answers and was the sixth most recommended of the six.
Big Agnes is the fourth most searched of 6 competitors and the sixth most recommended in AI answers.
Sea to SummitShare of searches 36.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ExpedShare of searches 20.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Therm-a-RestShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Big AgnesShare of searches 13.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
NemoShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Agnes was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Agnes is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Therm-a-Rest1st
- Nemo2nd
- Exped3rd
- Sea to Summit4th
Klymit5th- Big Agnes6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Agnes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy?”
Asked ChatGPT
“What are the best sleeping pad brands?”
Asked ChatGPT
“What's the best sleeping pad brand for camping comfort?”
Searched Google, AI Overview
“best sleeping pad”
Searched Google, AI Overview
“camping sleeping pad”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which sleeping pad brands compete with Big Agnes?
Share of searches by month for Sea to Summit, Exped, Therm-a-Rest, Big Agnes, Nemo, Klymit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Exped | Therm-a-Rest | Big Agnes | Nemo | Klymit |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.2% | 18.1% | 14.8% | 9.3% | 2.4% |
| Nov 2025 | 36.3% | 19.9% | 19.9% | 13.3% | 8.5% | 2.2% |
| Dec 2025 | 35.7% | 19.5% | 19.5% | 13.1% | 9.6% | 2.6% |
| Jan 2026 | 36.3% | 19.9% | 19.9% | 13.3% | 8.5% | 2.2% |
| Feb 2026 | 33.5% | 22.4% | 18.3% | 15% | 8.9% | 2% |
| Mar 2026 | 33.3% | 22.3% | 18.2% | 14.9% | 9.4% | 2% |
| Apr 2026 | 34.7% | 19% | 19% | 15.5% | 9.8% | 2.1% |
| May 2026 | 34.4% | 18.8% | 18.8% | 15.4% | 10.5% | 2.1% |
| Jun 2026 | 35.7% | 19.5% | 19.5% | 13.1% | 10.1% | 2.1% |
| Jul 2026 | 39% | 17.5% | 17.5% | 14.3% | 9.7% | 1.9% |
| Aug 2026 | 38.9% | 17.5% | 17.5% | 14.3% | 9.9% | 1.9% |
| Sep 2026 | 36.7% | 20.1% | 16.4% | 13.4% | 11.2% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 74K | -32.7% | -2.2 points | |
| 2, held 2nd | 20.1% | 40.5K | -18.2% | +2.6 points | |
| 3, held 3rd | 16.4% | 33.1K | -33.1% | -1.1 points | |
| 4, held 4th | 13.4% | 27.1K | -33.1% | -0.9 points | |
| 5, held 5th | 11.2% | 22.6K | -18.9% | +1.3 points | |
| 6, held 6th | 2.2% | 4.4K | -18.5% | +0.3 points |
36.7%
Held 1st. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.
2.
Exped20.1%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.6 points.
16.4%
Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
13.4%
Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.9 points.
5.
Nemo11.2%
Held 5th. 22.6K estimated branded searches, -18.9% vs prior month. Share +1.3 points.
6.
Klymit2.2%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.3 points.
Compare popularity between Big Agnes and its closest rivals
Every comparison with Big Agnes
22 comparisons
- Big Agnes vs Black Wolf
- Big Agnes vs Coleman
- Big Agnes vs Exped
- Big Agnes vs Forclaz
- Big Agnes vs Kathmandu
- Big Agnes vs Kelty
- Big Agnes vs Macpac
- Big Agnes vs REI Co-op
- Big Agnes vs Sea to Summit
- Big Agnes vs The North Face
- Big Agnes vs Therm-a-Rest
- Big Agnes vs Zpacks
- Big Agnes vs OZtrail
- Big Agnes vs Hilleberg
- Big Agnes vs Nemo
- Big Agnes vs Durston Gear
- Big Agnes vs Western Mountaineering
- Big Agnes vs MSR
- Big Agnes vs Six Moon Designs
- Big Agnes vs Klymit
- Big Agnes vs Marmot
- Big Agnes vs Companion
How has branded search demand for Big Agnes changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Big Agnes worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping pad brands worldwide decreased from 14.8% to 13.4%.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping pad brands worldwide peaked at 15.5% in April 2026 and was lowest at 13.1% in June 2026.
How did search popularity change for sleeping pad brands worldwide in September 2026?
5 changes
In September 2026, Exped gained share of searches among sleeping pad brands worldwide, from 17.5% to 20.1%.
In September 2026, Nemo gained share of searches among sleeping pad brands worldwide, from 9.9% to 11.2%.
In September 2026, Sea to Summit lost share of searches among sleeping pad brands worldwide, from 38.9% to 36.7%.
In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands worldwide, from 17.5% to 16.4%.
In September 2026, Big Agnes lost share of searches among sleeping pad brands worldwide, from 14.3% to 13.4%.
How are Big Agnes’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Big Agnes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- big agnes
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Where does Big Agnes compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camping tent brands | 6th of 9 | 0.53% | Show ranking |
| Sleeping bag brands | 8th of 11 | 2.7% | Show ranking |
| Camping gear brands | 4th of 7 | 5.9% | Show ranking |
| Sleeping pad brands | 4th of 6 | 13.4% | Shown above |
| Backpacking tent brands | 3rd of 6 | 14.5% | Show ranking |
| Ultralight tent brands | 2nd of 6 | 21.2% | Show ranking |
| Tent pegs brands | 2nd of 3 | 26.6% | Show ranking |
Is Big Agnes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.