Brandwave

How popular isNemo?

In September 2026, people searched for Nemo by name about 22,600 times worldwide, a 33.5% increase from the previous year. These searches made up 11.2% of all global sleeping pad brand searches, placing Nemo fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about sleeping pad brands, Nemo appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Nemo is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. Sea to SummitShare of searches 36.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ExpedShare of searches 20.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Therm-a-RestShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Big AgnesShare of searches 13.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. NemoShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top sleeping pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nemo appeared in all five answers. Nemo is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Therm-a-Rest1st
  2. Nemo2nd
  3. Exped3rd
  4. Sea to Summit4th
  5. Klymit5th
  6. Big Agnes6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Agnes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleeping pad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sleeping pad brands compete with Nemo?

Nemo against sleeping pad brands worldwide, by month

Share of searches by month for Sea to Summit, Exped, Therm-a-Rest, Big Agnes, Nemo, Klymit. The figures are in the table below the chart.

View monthly share of searches table
MonthSea to SummitExpedTherm-a-RestBig AgnesNemoKlymit
Oct 202533.1%22.2%18.1%14.8%9.3%2.4%
Nov 202536.3%19.9%19.9%13.3%8.5%2.2%
Dec 202535.7%19.5%19.5%13.1%9.6%2.6%
Jan 202636.3%19.9%19.9%13.3%8.5%2.2%
Feb 202633.5%22.4%18.3%15%8.9%2%
Mar 202633.3%22.3%18.2%14.9%9.4%2%
Apr 202634.7%19%19%15.5%9.8%2.1%
May 202634.4%18.8%18.8%15.4%10.5%2.1%
Jun 202635.7%19.5%19.5%13.1%10.1%2.1%
Jul 202639%17.5%17.5%14.3%9.7%1.9%
Aug 202638.9%17.5%17.5%14.3%9.9%1.9%
Sep 202636.7%20.1%16.4%13.4%11.2%2.2%

  1. 1.Sea to Summit

    36.7%

    Held 1st. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.

  2. 2.Exped

    20.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.6 points.

  3. 3.Therm-a-Rest

    16.4%

    Held 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  4. 4.Big Agnes

    13.4%

    Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.9 points.

  5. 5.Nemo

    11.2%

    Held 5th. 22.6K estimated branded searches, -18.9% vs prior month. Share +1.3 points.

  6. 6.Klymit

    2.2%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.3 points.

Compare popularity between Nemo and its closest rivals

Every comparison with Nemo

18 comparisons

How has branded search demand for Nemo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nemo worldwide rose from 16.9K to 22.6K.
  • Across the 12 months ending September 2026, Nemo’s share of searches among sleeping pad brands worldwide increased from 9.3% to 11.2%.
  • Across the 12 months ending September 2026, Nemo’s share of searches among sleeping pad brands worldwide peaked at 11.2% in September 2026 and was lowest at 8.5% in November 2025.

How did search popularity change for sleeping pad brands worldwide in September 2026?

5 changes

  1. In September 2026, Exped gained share of searches among sleeping pad brands worldwide, from 17.5% to 20.1%.

  2. In September 2026, Nemo gained share of searches among sleeping pad brands worldwide, from 9.9% to 11.2%.

  3. In September 2026, Sea to Summit lost share of searches among sleeping pad brands worldwide, from 38.9% to 36.7%.

  4. In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands worldwide, from 17.5% to 16.4%.

  5. In September 2026, Big Agnes lost share of searches among sleeping pad brands worldwide, from 14.3% to 13.4%.

How are Nemo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nemo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

Do you work for Nemo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nemo compete?

Nemo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping tent brands8th of 90.24%Show ranking
Sleeping bag brands11th of 110.13%Show ranking
Sleeping mat brands5th of 64.3%Show ranking
Sleeping pad brands5th of 611.2%Shown above
Backpacking tent brands4th of 66.7%Show ranking
Ultralight tent brands3rd of 617.7%Show ranking
Creator with pink hair and a pink jacket

Is Nemo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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