Brandwave

Klymit vs Nemo:Which is more popular?

In September 2026, Nemo had more branded searches than Klymit among sleeping pad brands worldwide. Nemo had about 22,600 branded searches, while Klymit had 4,400. Nemo made up 11.2% of all sleeping pad brand searches we track, and Klymit accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about sleeping pad brands, Nemo appeared in all five answers and Klymit in three. Nemo was mentioned before Klymit in four out of five answers.

Among sleeping pad brands worldwide in September 2026

Who do people search for more?

Nemo, about 5 searches for every 1 for Klymit

Nemo 22.6K searchesKlymit 4.4K searches

Who does AI mention more?

Nemo, mentioned in every answer we collected

Nemo in 5 of 5Klymit in 3 of 5

Who does AI recommend more?

Nemo, named ahead of Klymit in 4 of 5 answers

Nemo first in 4Klymit first in 1

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Top sleeping pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nemo appeared in all five answers. Klymit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nemo was listed before Klymit in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Therm-a-Rest1st
  2. Nemo2nd
  3. Exped3rd
  4. Sea to Summit4th
  5. Klymit5th
  6. Big Agnes6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Agnes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleeping pad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Klymit or Nemo more popular in search?

This chart shows how often people search Google for Klymit and Nemo by name. Each line represents a brand's share of searches for all six sleeping pad brands we track, month by month, from English-language searches worldwide.

Klymit and Nemo among sleeping pad brands worldwide, by month

Share of searches by month for Nemo, Klymit. The figures are in the table below the chart.

View monthly share of searches table
MonthSea to SummitExpedTherm-a-RestBig AgnesNemoKlymit
Oct 202533.1%22.2%18.1%14.8%9.3%2.4%
Nov 202536.3%19.9%19.9%13.3%8.5%2.2%
Dec 202535.7%19.5%19.5%13.1%9.6%2.6%
Jan 202636.3%19.9%19.9%13.3%8.5%2.2%
Feb 202633.5%22.4%18.3%15%8.9%2%
Mar 202633.3%22.3%18.2%14.9%9.4%2%
Apr 202634.7%19%19%15.5%9.8%2.1%
May 202634.4%18.8%18.8%15.4%10.5%2.1%
Jun 202635.7%19.5%19.5%13.1%10.1%2.1%
Jul 202639%17.5%17.5%14.3%9.7%1.9%
Aug 202638.9%17.5%17.5%14.3%9.9%1.9%
Sep 202636.7%20.1%16.4%13.4%11.2%2.2%

How has the Klymit and Nemo comparison changed over the last 12 months?

3 findings
  • Nemo was ahead of Klymit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Klymit’s share of searches among sleeping pad brands worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Nemo’s share of searches among sleeping pad brands worldwide moved from 9.3% to 11.2%, and its estimated monthly branded searches moved from 16.9K to 22.6K.

How did search popularity change for sleeping pad brands worldwide in September 2026?

1 change
  1. In September 2026, Nemo gained share of searches among sleeping pad brands worldwide, from 9.9% to 11.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Klymit’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klymit

1 branded search term

  • klymit

Nemo

5 branded search terms

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

How the Brand Demand Index is measured

Other head-to-heads among sleeping pad brands

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