Big Agnes vs Exped:Which is more popular?
In September 2026, Exped had more branded searches than Big Agnes among sleeping pad brands worldwide. Exped had about 40,500 branded searches, while Big Agnes had 27,100. Exped made up 20.1% of all sleeping pad brand searches we track, and Big Agnes accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about sleeping pad brands, Exped appeared in all five answers and Big Agnes in one. Exped was mentioned before Big Agnes in every answer.
Who do people search for more?
Exped, about 49% more searches than Big Agnes
Who does AI mention more?
Exped, mentioned in every answer we collected
Who does AI recommend more?
Exped, named ahead of Big Agnes in every answer
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Exped appeared in all five answers. Big Agnes was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Exped was listed before Big Agnes in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Therm-a-Rest1st
Nemo2nd- Exped3rd
Sea to Summit4th
Klymit5th
Big Agnes6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Agnes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy?”
Asked ChatGPT
“What are the best sleeping pad brands?”
Asked ChatGPT
“What's the best sleeping pad brand for camping comfort?”
Searched Google, AI Overview
“best sleeping pad”
Searched Google, AI Overview
“camping sleeping pad”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Big Agnes or Exped more popular in search?
This chart shows how often people search Google for Big Agnes and Exped by name. Each line represents a brand's share of searches for all six sleeping pad brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Exped, Big Agnes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Exped | Therm-a-Rest | Big Agnes | Nemo | Klymit |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.2% | 18.1% | 14.8% | 9.3% | 2.4% |
| Nov 2025 | 36.3% | 19.9% | 19.9% | 13.3% | 8.5% | 2.2% |
| Dec 2025 | 35.7% | 19.5% | 19.5% | 13.1% | 9.6% | 2.6% |
| Jan 2026 | 36.3% | 19.9% | 19.9% | 13.3% | 8.5% | 2.2% |
| Feb 2026 | 33.5% | 22.4% | 18.3% | 15% | 8.9% | 2% |
| Mar 2026 | 33.3% | 22.3% | 18.2% | 14.9% | 9.4% | 2% |
| Apr 2026 | 34.7% | 19% | 19% | 15.5% | 9.8% | 2.1% |
| May 2026 | 34.4% | 18.8% | 18.8% | 15.4% | 10.5% | 2.1% |
| Jun 2026 | 35.7% | 19.5% | 19.5% | 13.1% | 10.1% | 2.1% |
| Jul 2026 | 39% | 17.5% | 17.5% | 14.3% | 9.7% | 1.9% |
| Aug 2026 | 38.9% | 17.5% | 17.5% | 14.3% | 9.9% | 1.9% |
| Sep 2026 | 36.7% | 20.1% | 16.4% | 13.4% | 11.2% | 2.2% |
How has the Big Agnes and Exped comparison changed over the last 12 months?
3 findings
- Exped was ahead of Big Agnes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping pad brands worldwide moved from 14.8% to 13.4%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands worldwide moved from 22.2% to 20.1%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for sleeping pad brands worldwide in September 2026?
2 changes
In September 2026, Exped gained share of searches among sleeping pad brands worldwide, from 17.5% to 20.1%.
In September 2026, Big Agnes lost share of searches among sleeping pad brands worldwide, from 14.3% to 13.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Agnes’ and Exped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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