Brandwave

Big Agnes vs Sea to Summit:Which is more popular?

In September 2026, Sea to Summit had more branded searches than Big Agnes among sleeping pad brands worldwide. Sea to Summit had about 74,000 branded searches, while Big Agnes had 27,100. Sea to Summit made up 36.7% of all sleeping pad brand searches we track, and Big Agnes accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about sleeping pad brands, Sea to Summit appeared in three of the five answers and Big Agnes in one. Sea to Summit was mentioned before Big Agnes in every answer that named either.

Among sleeping pad brands worldwide in September 2026

Who do people search for more?

Sea to Summit, about 3 searches for every 1 for Big Agnes

Sea to Summit 74K searchesBig Agnes 27.1K searches

Who does AI mention more?

Sea to Summit, mentioned in 3 of 5 answers, Big Agnes in 1

Sea to Summit in 3 of 5Big Agnes in 1 of 5

Who does AI recommend more?

Sea to Summit, named ahead of Big Agnes in 3 of 3 answers

Sea to Summit first in 3Big Agnes never first

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Top sleeping pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Big Agnes was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sea to Summit was listed before Big Agnes in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Therm-a-Rest1st
  2. Nemo2nd
  3. Exped3rd
  4. Sea to Summit4th
  5. Klymit5th
  6. Big Agnes6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Agnes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleeping pad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Big Agnes or Sea to Summit more popular in search?

This chart shows how often people search Google for Big Agnes and Sea to Summit by name. Each line represents a brand's share of searches for all six sleeping pad brands we track, month by month, from English-language searches worldwide.

Big Agnes and Sea to Summit among sleeping pad brands worldwide, by month

Share of searches by month for Sea to Summit, Big Agnes. The figures are in the table below the chart.

View monthly share of searches table
MonthSea to SummitExpedTherm-a-RestBig AgnesNemoKlymit
Oct 202533.1%22.2%18.1%14.8%9.3%2.4%
Nov 202536.3%19.9%19.9%13.3%8.5%2.2%
Dec 202535.7%19.5%19.5%13.1%9.6%2.6%
Jan 202636.3%19.9%19.9%13.3%8.5%2.2%
Feb 202633.5%22.4%18.3%15%8.9%2%
Mar 202633.3%22.3%18.2%14.9%9.4%2%
Apr 202634.7%19%19%15.5%9.8%2.1%
May 202634.4%18.8%18.8%15.4%10.5%2.1%
Jun 202635.7%19.5%19.5%13.1%10.1%2.1%
Jul 202639%17.5%17.5%14.3%9.7%1.9%
Aug 202638.9%17.5%17.5%14.3%9.9%1.9%
Sep 202636.7%20.1%16.4%13.4%11.2%2.2%

How has the Big Agnes and Sea to Summit comparison changed over the last 12 months?

3 findings
  • Sea to Summit was ahead of Big Agnes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Agnes’ share of searches among sleeping pad brands worldwide moved from 14.8% to 13.4%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands worldwide moved from 33.1% to 36.7%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for sleeping pad brands worldwide in September 2026?

2 changes
  1. In September 2026, Sea to Summit lost share of searches among sleeping pad brands worldwide, from 38.9% to 36.7%.

  2. In September 2026, Big Agnes lost share of searches among sleeping pad brands worldwide, from 14.3% to 13.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Big Agnes’ and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Agnes

1 branded search term

  • big agnes

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

Other head-to-heads among sleeping pad brands

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