Exped vs Nemo:Which is more popular?
In September 2026, Exped had more branded searches than Nemo among sleeping pad brands worldwide. Exped had about 40,500 branded searches, while Nemo had 22,600. Exped made up 20.1% of all sleeping pad brand searches we track, and Nemo accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about sleeping pad brands, both Exped and Nemo appeared in all five answers. Nemo was mentioned before Exped in four out of five answers.
Who do people search for more?
Exped, about 79% more searches than Nemo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Nemo, named ahead of Exped in 4 of 5 answers
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Exped and Nemo showed up in all five answers. Nemo was listed before Exped in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Therm-a-Rest1st- Nemo2nd
- Exped3rd
Sea to Summit4th
Klymit5th
Big Agnes6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Exped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Therm-a-Rest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nemo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sea to Summit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klymit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Agnes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy?”
Asked ChatGPT
“What are the best sleeping pad brands?”
Asked ChatGPT
“What's the best sleeping pad brand for camping comfort?”
Searched Google, AI Overview
“best sleeping pad”
Searched Google, AI Overview
“camping sleeping pad”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Exped or Nemo more popular in search?
This chart shows how often people search Google for Exped and Nemo by name. Each line represents a brand's share of searches for all six sleeping pad brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Exped, Nemo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Exped | Therm-a-Rest | Big Agnes | Nemo | Klymit |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.2% | 18.1% | 14.8% | 9.3% | 2.4% |
| Nov 2025 | 36.3% | 19.9% | 19.9% | 13.3% | 8.5% | 2.2% |
| Dec 2025 | 35.7% | 19.5% | 19.5% | 13.1% | 9.6% | 2.6% |
| Jan 2026 | 36.3% | 19.9% | 19.9% | 13.3% | 8.5% | 2.2% |
| Feb 2026 | 33.5% | 22.4% | 18.3% | 15% | 8.9% | 2% |
| Mar 2026 | 33.3% | 22.3% | 18.2% | 14.9% | 9.4% | 2% |
| Apr 2026 | 34.7% | 19% | 19% | 15.5% | 9.8% | 2.1% |
| May 2026 | 34.4% | 18.8% | 18.8% | 15.4% | 10.5% | 2.1% |
| Jun 2026 | 35.7% | 19.5% | 19.5% | 13.1% | 10.1% | 2.1% |
| Jul 2026 | 39% | 17.5% | 17.5% | 14.3% | 9.7% | 1.9% |
| Aug 2026 | 38.9% | 17.5% | 17.5% | 14.3% | 9.9% | 1.9% |
| Sep 2026 | 36.7% | 20.1% | 16.4% | 13.4% | 11.2% | 2.2% |
How has the Exped and Nemo comparison changed over the last 12 months?
3 findings
- Exped was ahead of Nemo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands worldwide moved from 22.2% to 20.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Nemo’s share of searches among sleeping pad brands worldwide moved from 9.3% to 11.2%, and its estimated monthly branded searches moved from 16.9K to 22.6K.
How did search popularity change for sleeping pad brands worldwide in September 2026?
2 changes
In September 2026, Exped gained share of searches among sleeping pad brands worldwide, from 17.5% to 20.1%.
In September 2026, Nemo gained share of searches among sleeping pad brands worldwide, from 9.9% to 11.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Exped’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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