Brandwave

Big Agnes vs Kelty:Which is searched more?

In September 2026, Big Agnes and Kelty were level in searches among camping gear brands worldwide, with an estimated 27.1K branded searches each, at 5.9% of the total each. These are worldwide searches for English-language branded terms.

Share of searches among camping gear brands worldwide in September 2026Is Big Agnes or Kelty more popular in search?
Big Agnes5.9%27.1K searches
vs
Kelty5.9%27.1K searches

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Is Big Agnes or Kelty more popular in search?

Compare the tent and camping gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Big Agnes and Kelty among camping gear brands worldwide, by month

Share of searches by month for Big Agnes, Kelty. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanBlack WolfREI Co-opBig AgnesKeltyOZtrailCompanion
Oct 202552.4%20.7%13.9%5.1%5.1%2.8%0.09%
Nov 202550%16.2%19.7%4.9%5.9%3.2%0.06%
Dec 202551.2%16.8%20.4%4.1%4.1%3.4%0.06%
Jan 202653.4%16.6%16.6%5%5%3.3%0.08%
Feb 202650.4%20%16.4%6%4.9%2.2%0.11%
Mar 202652.7%16.9%16.9%6.2%5%2.3%0.09%
Apr 202656.6%14.5%14.5%6.5%5.3%2.4%0.1%
May 202653%15.9%15.9%7.1%5.8%2.1%0.09%
Jun 202658.6%14%14%6.3%5.1%1.9%0.08%
Jul 202657.1%13.7%13.7%7.5%6.1%1.8%0.09%
Aug 202653.6%15.7%15.7%7%5.7%2.1%0.08%
Sep 202652.6%16.1%16.1%5.9%5.9%3.2%0.09%

How has the Big Agnes and Kelty comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Big Agnes took it in February 2026.
  • Across the 12 months ending September 2026, Big Agnes’ share of searches among camping gear brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Kelty’s share of searches among camping gear brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for camping gear brands worldwide in September 2026?

1 change
  1. In September 2026, Big Agnes lost share of searches among camping gear brands worldwide, from 7% to 5.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Big Agnes’ and Kelty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Agnes

1 branded search term

  • big agnes

Kelty

1 branded search term

  • kelty

How the Brand Demand Index is measured

Other head-to-heads among camping gear brands

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