Brandwave

How popular isKelty?

In September 2026, people searched for Kelty by name about 27,100 times worldwide, about the same as the previous year. These searches made up 5.9% of all global camping gear brand searches, placing Kelty fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, Kelty appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Kelty is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. ColemanShare of searches 52.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Black WolfShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. REI Co-opShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Big AgnesShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. KeltyShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kelty was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kelty is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REI Co-op1st
  2. Coleman2nd
  3. Kelty3rd
  4. Big Agnes4th
  5. Black Wolf–
  6. OZtrail–
  7. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REI Co-op5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kelty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camping gear brands compete with Kelty?

Kelty against camping gear brands worldwide, by month

Share of searches by month for Coleman, Black Wolf, REI Co-op, Big Agnes, Kelty, OZtrail. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanBlack WolfREI Co-opBig AgnesKeltyOZtrailCompanion
Oct 202552.4%20.7%13.9%5.1%5.1%2.8%0.09%
Nov 202550%16.2%19.7%4.9%5.9%3.2%0.06%
Dec 202551.2%16.8%20.4%4.1%4.1%3.4%0.06%
Jan 202653.4%16.6%16.6%5%5%3.3%0.08%
Feb 202650.4%20%16.4%6%4.9%2.2%0.11%
Mar 202652.7%16.9%16.9%6.2%5%2.3%0.09%
Apr 202656.6%14.5%14.5%6.5%5.3%2.4%0.1%
May 202653%15.9%15.9%7.1%5.8%2.1%0.09%
Jun 202658.6%14%14%6.3%5.1%1.9%0.08%
Jul 202657.1%13.7%13.7%7.5%6.1%1.8%0.09%
Aug 202653.6%15.7%15.7%7%5.7%2.1%0.08%
Sep 202652.6%16.1%16.1%5.9%5.9%3.2%0.09%

  1. 1.Coleman

    52.6%

    Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share -1 points.

  2. 2.Black Wolf

    16.1%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  3. 3.REI Co-op

    16.1%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  4. 4.Big Agnes

    5.9%

    Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  5. 5.Kelty

    5.9%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  6. 6.OZtrail

    3.2%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  7. 7.Companion

    0.09%

    Held 7th. 410 estimated branded searches, -6.8% vs prior month. Share 0 points.

Compare popularity between Kelty and its closest rivals

Every comparison with Kelty

6 comparisons

How has branded search demand for Kelty changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kelty worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Kelty’s share of searches among camping gear brands worldwide increased from 5.1% to 5.9%.
  • Across the 12 months ending September 2026, Kelty’s share of searches among camping gear brands worldwide peaked at 6.1% in July 2026 and was lowest at 4.1% in December 2025.

How did search popularity change for camping gear brands worldwide in September 2026?

5 changes

  1. In September 2026, OZtrail gained share of searches among camping gear brands worldwide, from 2.1% to 3.2%.

  2. In September 2026, Big Agnes lost share of searches among camping gear brands worldwide, from 7% to 5.9%.

  3. In September 2026, Coleman lost share of searches among camping gear brands worldwide, from 53.6% to 52.6%.

  4. Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  5. Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.

How are Kelty’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kelty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kelty

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How the Brand Demand Index is measured

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